Senior Integrated Marketing Manager (8 month contract)

Immersive

7d•$110,825 - $150,000•Remote

About The Position

Immersive is a leader in people-centric cyber resilience, offering a SaaS platform that helps teams continuously assess, build, and prove cyber capabilities through real-life simulations. The company assists major brands in protecting their revenues and reputations. This role is for an experienced freelance marketing professional to join the team as a Senior Integrated Marketing Manager, executing complex, cross-functional programs from strategy through execution. The role involves acting as a strategic partner to Product leadership and the Senior Leadership Team (SLT) to align marketing narratives with the product roadmap and business goals. This is a fixed-term contract role, estimated to be approximately 8 months in length.

Requirements

Proven background in a strategic marketing role with a track record of running end-to-end campaigns.
Exceptional ability to synthesize complex industry research and data into compelling, audience-specific narratives.
Highly collaborative professional experienced in working alongside Sales, Product, and Senior leadership.
Analytical mindset with experience establishing KPIs, tracking performance metrics, and making data-driven program adjustments.
Ability to independently spot project gaps, offer strategic solutions, and confidently advise senior leaders on strategic direction.

Nice To Haves

Experience in the B2B SaaS or cybersecurity industry, translating technical capabilities into business value.

Responsibilities

Execute complex, cross-functional programs from strategy to execution, integrating content, demand generation, sales enablement, and customer marketing.
Synthesize industry and internal SME research into compelling narratives and adapt core messaging for specific audience pain points across all touchpoints.
Collaborate with Product leadership and the Senior Leadership Team (SLT) to align campaign strategies with the product roadmap, translate feedback into GTM themes, and secure internal buy-in.
Partner with Sales and Product leadership to deliver strategic updates and enablement materials for Sales, SEs, and Customer Success.
Proactively identify market opportunities, champion innovative ideas, address project gaps, and recommend optimizations to meet business needs.
Establish KPIs and performance benchmarks, using metrics and industry trends to make data-driven decisions and showcase business impact.