Senior Integrated Marketing Manager

Geotab•Waterloo, ON

9h•CA$104,400 - CA$135,700•Hybrid

About The Position

Geotab is seeking a Senior Integrated Marketing Manager who will act as the strategic architect and execution lead for Geotab’s major market-facing moments. The projects will vary in scope, complexity, and affected business area. This role is ideal for someone who loves technology and is keen to join an industry leader.

Requirements

8-10 years of proven experience in an integrated marketing role, preferably within a B2B SaaS organization.
Bachelor’s degree in Marketing or a related field.
Technical competence using workflow tools like Jira, Google Workspace, and familiarity with AI tools (e.g., Gemini, ChatGPT, 6sense).
Demonstrated success in marketing campaign narrative and strategy development through to execution with measurable outcomes.
Exceptional ability to lead through influence, a well-defined sense of diplomacy, and the ability to work well under pressure in a fast-changing environment.
Strong project management skills with the ability to identify needs, develop effective solutions, and manage projects through to completion.
Reliable internet connection with at least 50mb DL/10mb UL when working from home.

Nice To Haves

A preferred certification in marketing or a related discipline is an asset.
Previous experience in telematics, connected transportation, or B2B IT/Software industry marketing is highly valued.

Responsibilities

Establishing and driving a scalable integrated marketing strategy with cohesive and compelling market activation.
Orchestrating cross-functional collaboration amongst Marketing teams to align GTM efforts.
Developing cohesive narratives that elevate market perception.
Managing the end-to-end execution of marketing launches.
Leading the end-to-end strategy and execution for major marketing and product launches, transitioning the organization from ad-hoc releases to a predictable cadence that aligns with revenue and market drivers.
Acting as the central “quarterback” for ensuring frictionless execution across marketing teams (Product Marketing, Digital, Creative, Channel, and Regions), to deliver unified campaigns that accelerate the pipeline.
Partnering with Strategic Communications and Product Marketing to craft high-level themes into compelling, solution-based market narratives.
Designing campaigns that specifically target the early stages of the buyer journey (Awareness/Consideration), utilizing new microsites and digital channels to capture research traffic, and influence mid and bottom funnel to improve the "Lead" to "Closed Won" ratio.
Integrating AI-driven tools and strategies into plans to dominate share of voice in critical categories and positively influence Geotab’s sentiment and visibility against competitors in Large Language Models (LLMs).
Defining and tracking KPIs for launch success, moving beyond first or last touch attribution models to identify leading and lagging indicators, trends, sentiment analysis, time-to-close acceleration, and multi-touch attribution.
Managing relationships with external creative agencies and vendors to support campaign scale, ensuring high-quality asset production.