Product Marketing Manager (8 month Term)

Benevity • Calgary, AB

3d • Hybrid

About The Position

Benevity is seeking a strategic Product Marketing Manager who thrives at the intersection of product, sales, and marketing, with an understanding of how AI influences these areas. This role is crucial for positioning, launching, and bringing Benevity solutions to market. The ideal candidate will be adept at market research, crafting compelling narratives, and translating complex product capabilities into resonant, value-first messaging. This position involves both strategy and execution, requiring collaboration with Product, Pricing, Sales, Client Success, Enablement, and Marketing teams to drive sales, adoption, and retention. The role encompasses the end-to-end product launch process, including supporting personas, pricing, value messaging, sales plays, and launch plans, as well as managing product lifecycles. This is a temporary, 8-month term position.

Requirements

• 4-7 years in B2B product or portfolio marketing role, SaaS ideal
• Proven ability to manage a product launch cycle
• Confidence and experience driving and executing cross-functional projects
• Independent self-starter: ability to think clearly, think differently, and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional, collaborative demeanor
• Highly developed interpersonal and written/spoken communication skills
• Strong communication and business skills; ability research and to articulate a PoV, build a business case, adapt to new ideas and present with confidence
• An analytical mind and a balance between a data-driven and an emotional approach to marketing (with a lot of common sense!)
• Demonstrated writing, editing, and content creation skills

Nice To Haves

• PMA or Pragmatic Marketing certification is an asset
• Previous experience working with CSR, social impact, or nonprofits is an asset

Responsibilities

• Lead messaging and go-to-market strategy, identifying and staying ahead of market trends and buyer and user persona evolution to maintain messaging, sales enablement and client adoption throughout product lifecycles.
• Provide Voice of Customer (VoC) insights to product management and sales/marketing to help inform product strategy, roadmap decisions, value messaging and sales velocity.
• Develop and maintain persona-based value messaging, sourcing fresh market insights and proof points to help drive immediate relevancy and adoption.
• Own the end-to-end product launch process — from market research and pricing through cross-functional launch plans to support sales win rates and drive adoption of products and enhancements.
• Own the internal connections, in partnership with Product and Enablement, to advise on and update the organization on key product developments, value proposition, and competitive differentiation.
• Develop and collaborate on content for the Sales Enablement, Digital and Client Success teams.
• Work with website, content marketing, demand generation, brand, sales and customer success teams to ensure product messaging proliferates throughout the buyer and client journey.

Benefits

• Innovative work
• Growth opportunities
• Caring co-workers
• A chance to do work that fills us with a sense of purpose
• A career where you’re valued for who you are and challenged to see who you can become

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed