Integrated Marketing Senior Manager

Verizon•Basking Ridge, NJ

2d•$115,500 - $201,000•Hybrid

About The Position

The Integrated Marketing Communications (IMC) organization is responsible for leading all integrated marketing programs across the Central Marketing Organization (CMO) and Verizon Consumer Groups (the Business Units), utilizing the full breadth of the Google Suite with an AI-centric approach. This position will lead the Integrated Marketing and GTM initiatives for the Mobile & Home portfolio. The role requires introducing AI processes into the marketing lifecycle, specifically by architecting automated workflows that streamline go-to-market execution, optimize resource allocation through predictive analytics, and utilize generative AI tools to accelerate creative versioning and performance reporting for end-to-end execution for their respected portfolio. The role involves partnering with stakeholders across the Central Marketing Organization (CMO) and various Business Units on strategic briefings, serving as the primary point of contact for all campaign updates, and ensuring internal and external stakeholders receive consistent and accurate information. Expertise with AI tools will be used to manage project timelines and ensure the flawless execution of all marketing initiatives. The role also involves working closely with 3rd party partners to ensure alignment on creative direction, legal approvals, and marketing plan optimization. The role involves the strategic planning, management, and reporting of multi-channel campaigns of high complexity, designed to bolster brand awareness and stimulate demand while extracting customer insights to guide future strategy, all while utilizing AI as a foundational component. The role requires the ability to work efficiently, effectively, and strategically in a fast-paced, evolving environment.

Requirements

Bachelor’s degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Expert Google AI Skills: Practical experience with Gemini Advanced, Vertex AI, and Gemini Notebook, including prompt logic, RAG, and autonomous agents.
Experience working with creative/design teams, traditional & digital media, digital/cx platforms, marketing research, research strategy, or consumer research methodologies.

Nice To Haves

Bachelor’s degree in Marketing.
Master’s degree or MBA.
Google AI Certifications
Experience leading a team
Experience translating market knowledge and strategy into compelling stories
Digital experience of trends and key business drivers.
Strong communication and presentation skills.
Experience presenting findings and insights to a targeted audience (up to the executive level).
Agency or consultant experience.

Responsibilities

Master the application of Artificial Intelligence through the utilization of Google's suite of AI products and tools
Efficiently integrate workflows centered on AI-first technological solutions
Collaborate with cross-functional teams (Business Units, Creative, Media, Retail, Social, PR, Events, CRM, L&D, GTC) and orchestrate end-to-end strategic planning and execution.
Author and present Execution briefs for new initiatives to multiple audiences from working team to executive level overviews.
Centralize and project manage launch and marketing campaign details, acting as the single point of contact for up-to-date, accurate information in order to deliver a cohesive campaign.
Own day-to-day stakeholder communications and manage creative/asset reviews, coordinate meetings and logistics, keep detailed and organized project tracking.