Senior Insights Analyst
About The Position
The Aspen Group (TAG) is seeking a Sr. Insights Analyst to join their Marketing organization. This role will support the TAG Consumer Insights team and can be based in Chicago or remote. The ideal candidate will have experience in quantitative and/or qualitative Market Research/Insights projects, including research study design, data analysis, and report development. The role involves managing projects, potentially with vendor support, to deliver actionable insights. The analyst will also contribute to building and maintaining a prospective patient panel, support ad and copy testing, build relationships across the organization, and synthesize data to understand customer behavior and inform marketing tactics.
Requirements
- Bachelor’s degree required
- 2+ years relevant professional experience in Marketing, Market Research or Insights function
- Some experience working on highly visible, highly impactful cross-functional projects
- Must be intellectually curious, inquisitive, thoughtful, and a good listener
- Strong organizational skills and ability to multi-task several complex projects with the flexibility to be proactive in a fast-paced environment
- Solid interpersonal skills with an ability to collaborate across functional areas
- Resourceful and motivated self-starter
- Detail oriented
- Must demonstrate advanced command of MS Office applications (Excel, PowerPoint, Word)
- Clear and concise presentation & communication skills
Nice To Haves
- Experience with statistical analysis software (e.g. SPSS or SAS) and survey platforms (e.g., Qualtrics or Decipher) a plus
- Experience with developing and/or leading proprietary customer research panels a plus
Responsibilities
- Contribute toward building and maintaining a prospective patient panel to leverage pre-screened and engaged category samples for quick turn and cost-effective research
- Support development and reporting on ad and copy testing
- Build trusted relationships with colleagues across the organization to understand business needs and align on business objectives
- Synthesize data to uncover insights which drive enhanced understanding of customer behavior
- Collaborate with colleagues to test, implement and integrate marketing tactics
Benefits
- paid time off
- health
- dental
- vision
- 401(k) savings plan with match
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What This Job Offers
Job Type
Full-time
Career Level
Senior
