Senior Insights Analyst

TAG - The Aspen Group • Chicago, IL

2d • $80,000 - $90,000 • Hybrid

About The Position

The Aspen Group (TAG) is seeking a Sr. Insights Analyst to join their Marketing organization. This role will support the TAG Consumer Insights team and can be based in their Chicago offices or remotely. The ideal candidate will have a proven ability to collaborate on quantitative and/or qualitative Market Research/Insights projects, manage projects with guidance or vendor partnerships, and utilize multiple methodologies, including AI, to address business needs. TAG is a leading retail healthcare business support organization with a mission to improve healthcare for everyone.

Requirements

• Bachelor’s degree required
• 2+ years relevant professional experience in Marketing, Market Research or Insights function
• Some experience working on highly visible, highly impactful cross-functional projects
• Must be intellectually curious, inquisitive, thoughtful, and a good listener
• Strong organizational skills and ability to multi-task several complex projects with the flexibility to be proactive in a fast-paced environment
• Solid interpersonal skills with an ability to collaborate across functional areas
• Resourceful and motivated self-starter
• Detail oriented
• Analytical & Word Processing skills: Must demonstrate advanced command of MS Office applications (Excel, PowerPoint, Word)
• Clear and concise presentation & communication skills

Nice To Haves

• Experience with statistical analysis software (e.g. SPSS or SAS) and survey platforms (e.g., Qualtrics or Decipher) a plus
• Experience with developing and/or leading proprietary customer research panels a plus
• Ability to travel as necessary (~5%)

Responsibilities

• Contribute toward building and maintaining a prospective patient panel to leverage pre-screened and engaged category samples for quick turn and cost-effective research
• Support development and reporting on ad and copy testing
• Build trusted relationships with colleagues across the organization to understand business needs and align on business objectives
• Synthesize data to uncover insights which drive enhanced understanding of customer behavior
• Collaborate with colleagues to test, implement and integrate marketing tactics

Benefits

• paid time off
• health
• dental
• vision
• 401(k) savings plan with match

What This Job Offers

• Job Type: Full-time
• Career Level: Senior