Senior Growth Retention Specialist (m/w/d)

omos media

2d•Remote

About The Position

The Senior Growth Retention Specialist will develop and optimize CRM initiatives for a growing direct-to-consumer brand, using data, creativity, and business understanding to improve customer retention and lifetime value. The role includes hands-on ownership of email flows, campaigns, segmentation, personalized communications, testing, and analysis. AI and automation are part of the day-to-day work, helping improve retention processes and shorten the path from idea to implementation. The position focuses primarily on operational execution, with potential to take on functional leadership in the future. The specialist works closely with the Head of Retention, E-Commerce, and Management. The work location must be in Germany, and German residency plus C1/C2-level German are prerequisites. Strong German and professional working English are required.

Requirements

At least five years of hands-on experience in retention or CRM in e-commerce or D2C.
Experience personally implementing flows, campaigns, and tests, and demonstrating their contribution to business success.
Comfort working with data and understanding the relationships between customer communication, repurchase rate, and customer lifetime value.
Current productive use of AI and experience automating recurring tasks and processes.
Experience with the tool stack Klaviyo, Klar, Chatarmin, n8n, and Claude.
Ability to set clear priorities, make pragmatic decisions, and follow ideas through to launch and impact.
Clear communication and ability to collaborate with people across different functions.
Residency in Germany.
Very strong German (C1/C2) and good English for professional day-to-day communication.

Nice To Haves

Experience with fast-growing brands, personalized customer communication, or subscription models.
Initial leadership experience or interest in a future team lead role.

Responsibilities

Design, build, and optimize CRM initiatives, including email flows, campaigns, segmentation, and personalized customer communication.
Analyze customer repurchase behavior and develop concrete measures to improve retention and customer lifetime value.
Set up tests, assess results, and build on successful approaches through pragmatic implementation and rapid learning.
Use AI and automation to improve retention processes and accelerate implementation.
Challenge existing processes, contribute ideas, and take responsibility for implementing them.
Work closely with the Head of Retention, E-Commerce, and Management.
Potentially take on functional leadership responsibilities in the future.