Senior Growth Marketing Manager

Swap•New York City, NY

About The Position

About Swap Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience. Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence. At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works. About the Role As a Senior Growth Marketing Manager at Swap, you will own the levers that drive compounding, sustainable growth across our GTM motion. This role is focused on building durable demand engines - organic discovery, conversion optimisation, lifecycle performance, and experimentation - that reduce long-term reliance on paid acquisition and increase confidence in GTM investment decisions. You’ll work closely with Growth, Product Marketing, RevOps, and external execution partners to translate insight into action. While paid media execution and GTM operations support will be covered short-term, this role ensures that learning compounds internally and becomes embedded in how Swap grows. This is a highly cross-functional role for someone who is both strategic and hands-on, comfortable operating in ambiguity, and excited to turn FY26 priorities into repeatable growth systems.

Requirements

6–10+ years of experience in growth marketing, demand generation, or performance marketing within B2B SaaS or high-growth technology companies.
Strong experience with organic growth channels (SEO, GEO, content strategy) and conversion rate optimisation.
Demonstrated ability to design and execute experiments, interpret results, and scale winning programs.
Comfort operating across the funnel - from discovery through conversion and lifecycle engagement.
Experience partnering closely with RevOps, Product Marketing, and Sales without overlapping ownership.
Data-driven mindset with the ability to turn insight into clear, actionable next steps.
Hands-on operator who can balance strategic thinking with execution.
Familiarity with HubSpot and modern GTM tooling (or ability to ramp quickly).

Responsibilities

Own and scale non-paid growth channels, including SEO/GEO, content-driven discovery, and organic demand programs.
Lead conversion rate optimisation across key journeys (site, product, lifecycle), using data and experimentation to improve performance.
Design and run test-and-learn programs that accelerate GTM insight and inform channel and messaging strategy.
Design and support influence-driven growth programs (e.g., advisory boards, brand advocates, influencer whitelisting), ensuring impact is measurable and attributable in partnership with RevOps.
Partner with paid media execution resources to translate performance insights into broader growth leverage.
Collaborate with RevOps and Marketing Ops on lifecycle inputs, measurement, and reporting - without owning system governance.
Identify and prioritise growth opportunities based on buyer behaviour, intent signals, and performance data.
Build repeatable frameworks for experimentation, learning, and scaling what works and contribute to planning by connecting growth insights to pipeline impact and revenue confidence.