Growth Marketing Senior Manager

Arlo Technologies

6d • $150,000 - $185,000

About The Position

Arlo is seeking a driven marketing professional passionate about understanding consumers, their motivations, and behavior throughout the customer journey from discovery to post-purchase. Reporting to the Director of Growth Marketing, you will lead the development and execution of subscription-led product experience positioning and growth initiatives that turn one-time product buyers into loyal, long-term subscribers. The ideal candidate brings a unique balance of strategic thinking and hands-on execution, who understands how to grow a services-driving business. You will partner with cross-functional teams to develop data-backed campaigns across channels and uncover new ways to engage customers across our smart security ecosystem.

Requirements

• Success in developing integrated campaigns that blend brand storytelling with measurable outcomes.
• Proven ability to partner and provide strategic guidance to design agencies to deliver compelling value proposition that upholds the brand promise.
• Strong communication and presentation skills with proven ability to influence cross-functional teams and stakeholders.
• Proven success driving customer acquisition and retention in a consumer-based subscription business.
• Deep understanding of marketing metrics with the ability to translate insights into actionable growth strategies.
• Experience designing and interpreting A/B marketing campaign tests.
• Minimum of 8 years of blended experience in growth, demand generation, brand and product marketing within a subscription-based environment.
• Bachelor’s degree in marketing or related fields.
• Comfortable working in a fast-paced environment that values curiosity and continuous improvement.
• Passionate about technology that empowers people to feel secure, connected, and in control of their surroundings.

Nice To Haves

• MBA a plus.

Responsibilities

• Crafts compelling subscription value proposition that connects, engages and educates customers to our total protection solution.
• Creates excitement and interest around our subscription-led product throughout the customer journey to improve downstream attach rates.
• Develops and executes Go-to-market strategies, positioning, messaging and creative assets for assigned products with a consumer-oriented mindset and deliver exceptional value across the entire customer journey to drive conversion, retention and customer lifetime value.
• Leverage analytics, insights, segmentation, and rapid experimentation to test, learn, and iterate on demand generation campaign strategies.
• Derive strategy to optimize return on paid, earned, and owned demand generation media investments.
• Partner closely with Subscription Growth Team, Product Management, Consumer Insights, DTC & Channel Marketing, Customer Care, and Sales Teams, to ensure growth strategies are aligned with Arlo’s overall business goals and subscription-led model.
• Formulate strategy to increase Arlo brand familiarity and develop marketing campaigns that attract new-to-brand households and drive demand for Arlo subscription services.

Benefits

• We provide reasonable accommodations to applicants and employees with disabilities, who are pregnant or have a related medical condition, or who have sincerely held religious beliefs, observances, and practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior