Senior Growth Marketing Manager

Bilt • New York, NY

6d • $120,000 - $150,000

About The Position

The Senior Growth Marketing Manager, Paid Social will own day-to-day strategy and execution across Bilt's core paid social channels: Meta, TikTok, Reddit, Pinterest, and Snapchat. The role spans both B2C and B2B campaigns, with a primary focus on consumer member acquisition. You'll work directly with the VP, Product and Growth Marketing and growth marketing leadership to align channel performance with broader marketing strategy. As paid social scales at Bilt, the role has clear pathways to expand ownership into new channels and testing opportunities — including display, native, and CTV.

Requirements

• 6+ years of hands-on paid social experience with direct in-platform fluency across Meta and TikTok at minimum
• Track record managing multi-million dollar paid social budgets with measurable impact on customer acquisition
• Deep fluency in audience architecture: first-party data, lookalike modeling, retargeting — not just platform targeting checkboxes
• Strong creative instincts — you brief well, evaluate sharply, and drive iteration at pace
• AI fluency — you use Claude or equivalent every day
• Data-minded by default — you live in dashboards, build performance models, and translate findings into clear recommendations
• Comfortable working autonomously and collaboratively across marketing, creative, data, and product teams
• Strong written and verbal communicator

Nice To Haves

• In-platform experience with Reddit, Pinterest, and Snapchat
• Experience with fintech, consumer loyalty, rewards, or marketplace products
• Experience scaling paid social programs from early-stage to mature, multi-channel operations

Responsibilities

• Own day-to-day strategy and execution across Meta, TikTok, Reddit, Pinterest, and Snapchat, spanning both B2C and B2B campaigns
• Manage a multi-million dollar paid social budget with full accountability for CAC, ROAS, CPL, and LTV:CAC
• Optimize budget allocation across channels and report performance weekly and monthly to growth marketing leadership
• Architect full-funnel campaigns across awareness, acquisition, and member engagement, tailored to each channel's audience and creative formats
• Build and refine audience strategy across first-party data, lookalikes, retargeting, and suppression logic
• Partner with the in-house creative team to brief, test, and iterate ad creative across static, video, UGC, and influencer-whitelisted formats
• Leverage AI tools (Claude or equivalent) daily across creative analysis, audience work, reporting, and campaign management
• Surface and pursue new channels and testing opportunities as priorities and budget allow

Benefits

• Competitive salary with a meaningful stake in the company via equity and our performance bonus program
• Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us.
• 401k plan with a match
• Commuter FSAs
• UNLIMITED PTO
• Exclusive Employee only Bilt Points
• Team Events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed