Senior Growth Marketing Manager

Optimism•Newport Beach, CA

13h•$140,000 - $165,000•Hybrid

About The Position

This role will drive day-to-day execution across growth, marketing campaigns, lifecycle optimization, and marketing operations for a newsletter-first media business. It combines hands-on execution, agency management, internal coordination, and clear communication to translate business priorities into campaign plans, coordinate teams, manage timelines, and maintain momentum. This role spans newsletter growth, subscriber quality, lifecycle marketing, paid acquisition, campaign execution, partnerships, product launches, and performance reporting. It strengthens the connection between acquisition, engagement, retention, and monetization—knowing what to measure, what to improve, and how to coordinate the work. This role doesn't need to build every automation or dashboard, but it owns the strategy and coordination.

Requirements

Minimum 6 years in growth marketing, lifecycle marketing, marketing operations, or audience development
Minimum 5 years with newsletters or digital media
Proven track record growing email newsletters, subscriber businesses, media properties, or digital products from the ground up
Deep expertise with Meta Business Suite and other paid acquisition channels
Hands-on experience with lifecycle marketing, email marketing automation, onboarding flows, and subscriber journeys
Demonstrated success with quiz funnels, lead magnets, landing pages, and paid acquisition funnels
Deep understanding of acquisition, activation, engagement, retention, and monetization metrics and their interplay
Proven ability to translate marketing priorities into clear, executable project and campaign roadmaps
Highly organized marketing operator who understands how growth, engagement, retention, and monetization work together.
Experience from a newsletter, media, digital product, or consumer business background.
Comfortable across strategy and execution, but strongest when driving execution and keeping initiatives moving.
Takes ownership before being asked.
Communicates clearly and consistently and proactively.
Turns leadership priorities into actionable plans and is energized by building systems from the ground up.
Comfortable with data but doesn't wait for perfect data to take action.
Moves fluidly between newsletter growth, lifecycle optimization, campaign execution, reporting, and marketing operations.
AI-forward, using AI practically without outsourcing judgment, strategy, or brand taste.
Practical, resourceful, and execution-oriented.

Responsibilities

Support newsletter growth across multiple brands by analyzing subscriber quality by source, channel, campaign, creative, funnel, and brand. Identify high-value acquisition sources and build feedback loops between paid acquisition and downstream engagement.
Analyze subscriber LTV across acquisition sources, funnels, and brands with data and tech teams. Audit and optimize onboarding, engagement sequences, and subscriber journeys. Decrease payback period through post-subscription monetization, lifecycle optimization, and cross-brand engagement.
Recommend and implement tests to improve open rates, click rates, retention, and engagement. Build repeatable, automated growth strategies via cross-pollination to increase effective LTV.
Spearhead the development and management of campaign plans for course launches, digital products, partnerships, lead generation, newsletter acquisition, and audience research, translating priorities into clear briefs, timelines, owners, deliverables, and dependencies.
Collaborate across internal teams to keep campaigns moving, monitor performance, recommend optimizations, build repeatable playbooks, and ensure campaigns connect to audience growth, brand trust, engagement, and revenue goals.
Manage day-to-day communication with paid media agencies and other marketing partners—prepare agendas, follow up on action items, and hold agencies accountable for prioritizing subscriber quality and engagement over cost per subscriber, testing discipline, reporting, and follow-through.
Evaluate acquisition performance across Meta and other paid channels to identify scaling opportunities and new channel tests.
Maintain a clear weekly marketing and growth priorities tracker, manage active workstreams across growth, lifecycle, campaigns, agencies, and internal teams, and proactively flag risks, delays, resource constraints, and tradeoffs.
Build concise weekly updates for internal teams and leadership summarizing progress, key metrics, learnings, blockers, and next steps. Partner with data and tech teams on reporting needs and dashboards.