Senior Growth Marketing Manager
About The Position
We are seeking a Growth Marketing Manager, B2B to own the strategy, execution, and continuous optimization of all B2B paid media and content syndication programs across Noom Health's Commercial segments: Employers, Consultants, Health Plans, PBMs, and Providers/Health Systems. You will come in with a point of view, pressure-test what exists, and continuously raise the bar. You will own paid media, content syndication, and ABM programs end-to-end across the full funnel: from annual strategy through daily optimizations, from creative direction through pipeline attribution. You will bring clear thinking to every initiative and be accountable for measurable impact.
Requirements
- 5-7 years of experience in B2B paid media and performance marketing, with a track record of owning multi-channel paid strategies with full budget accountability in a B2B environment
- 4+ years of hands-on experience managing LinkedIn Campaign Manager and Google Ads (Search, Display), including running ABM campaigns with audience segmentation, intent-based targeting, and coordination across paid and syndicated channels
- 3+ years of SEM experience with a strong understanding of how paid search connects to broader demand generation goals
- Demonstrated experience with content syndication programs through trade publications and B2B media partners, ideally within healthcare or health tech
- Expert-level proficiency in analytics platforms including Google Ads, Google Analytics, and LinkedIn Campaign Manager, with the ability to translate data into strategic action
- Strong written and verbal communication skills, including the ability to write clear briefs, present performance insights, and influence with confidence
Nice To Haves
- B2B experience in healthcare, health tech, or benefits is strongly preferred
- Familiarity with Salesforce, Wordpress, Looker, Mixpanel, or similar BI and CRM tools a plus
Responsibilities
- Own, define, and continuously evolve our full-funnel B2B paid media strategy across LinkedIn, Google Ads, and emerging channels, with a clear rationale for how each investment generates demand and drives pipeline
- Lead paid media budget management: allocate, forecast, and report on spend efficiency and ROI to Finance and Marketing leadership
- Develop and execute integrated, multi-channel campaigns across the full funnel, translating buyer insights and segment priorities into targeted programs that drive engagement from awareness through conversion
- Own content syndication programs through trade publications and B2B media partners to extend reach and generate leads within target healthcare verticals
- Plan and execute ABM programs to engage in-market accounts across target verticals, leveraging intent data, firmographic targeting, and trade publication placements
- Set creative direction and brief development in partnership with the internal Content and Creative teams; own the quality and consistency of all paid and syndicated assets from brief through final approval
- Manage web projects and partner with the Web dev team on website optimization, landing page performance, and conversion rate optimization to support campaign and demand generation goals
- Track, analyze, and present full-funnel lead generation performance from MQL to SQO+, with regular insights and strategic recommendations to leadership
Benefits
- A 401(k) with company match
- Paid holidays
- Generous time off
- Summer Fridays
- Company-wide Summer Break week
- Access to top-tier medical plans for you and your family, including a premium-free plan option
- Dental insurance
- Vision insurance
- Life insurance
- Paid parental leave
- Stock awards
- Performance-based bonus
- Exclusive access to Noom’s products
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
