Senior Growth Marketing Manager

Authentic8•Toronto, ON

18h

About The Position

At some point in any digital investigation, an analyst needs to step beyond the perimeter and engage threats at the source. Authentic8 Silo places any type of digital analyst in region-specific, multi-application workspaces, securely and anonymously, anywhere across the globe. Target content can be captured, analyzed, and transformed in order to derive intelligence and support investigation requirements. All delivered in a cloud-native, multi-tenant platform. Compliance officers, mission managers, and administrators have their own specific audit and oversight requirements; to meet these needs, Silo also ensures compliance and appropriate use through class-leading policy enforcement and audit logging. Silo transforms how more than 750 of the world's most sophisticated organizations, from domestic and foreign government agencies to commercial entities across all sectors conduct their digital investigations. Are you an AI-first marketer who is both a strategic thinker and a hands-on builder? We are looking for a Senior Growth Marketing Manager to serve as a "player-coach", someone who can architect our full-funnel demand engine and roll up their sleeves to bring it to life. At Authentic8, you'll have the autonomy to design and execute a growth strategy for a leading B2B cybersecurity SaaS company. You will market to a highly technical and discerning audience of security professionals, using data and experimentation to drive everything from top-of-funnel acquisition to customer upsell and advocacy. If you are a performance-driven marketer who wants to make a definitive impact, this role is for you.

Requirements

A "player-coach" mindset. You are equally comfortable setting the high-level growth strategy and rolling up your sleeves to execute campaigns, analyze data in GA4, and build reports in Salesforce.
5+ years of experience in demand generation, growth marketing, or performance marketing, preferably within the cybersecurity or enterprise SaaS industry.
Bachelor's degree in Marketing, Business, Communications, or related field
A genuinely AI-first marketer. You are deeply performance-oriented and have hands-on experience using AI tools to fundamentally improve segmentation, targeting, campaign production (copy, graphics, etc.), testing, lead nurture, reporting, and funnel optimization.
Experience marketing to technical audiences like CTI, SOC, and OSINT professionals. You understand how to craft compelling messages that resonate with their specific needs and pain points.
A proven track record of building and scaling successful full-funnel marketing programs that have demonstrably impacted not only lead generation but also customer retention and expansion (LTV).
Deep, hands-on expertise with the modern B2B marketing tech stack, including LinkedIn Campaign Manager, Google Ads, Reddit Ads Manager, GA4, Salesforce, Semrush, and Marketo (or a similar marketing automation platform).
A relentless "test-and-learn" mindset and a high degree of comfort operating in a fast-moving, dynamic environment.
A highly analytical and data-driven approach. You have a passion for marketing attribution and cohort analysis, and you use data to make and justify decisions.

Responsibilities

Build a smarter, faster demand engine, architecting and executing a full-funnel strategy to drive sustainable growth.
Own and optimize the entire customer lifecycle, from initial awareness and acquisition to customer activation, retention, and expansion.
Design and execute persona-based and use-case-based campaigns that speak directly to the unique needs of prospective customers.
Develop and manage targeted marketing campaigns for our existing customer base to increase product adoption, drive upsell/cross-sell opportunities, and cultivate brand advocates.
Leverage AI to enhance every stage of the funnel, from improving segmentation and targeting, to accelerating campaign production and testing, to optimizing lead nurture and reporting.
Build and manage a sophisticated email marketing engine for both prospects and customers, including AI-powered nurture programs and campaigns that drive revenue.
Champion a culture of continuous, data-driven improvement by constantly analyzing campaign performance, user behavior, and cohort data to identify optimization opportunities across the entire lifecycle.
Collaborate closely with Product Marketing, Content Marketing, Product Management, Sales, and Customer Success teams to ensure a cohesive customer experience and tight alignment on growth initiatives.