Senior Growth Marketing Manager

Work in Ottawa • Ottawa, ON

56d • Hybrid

About The Position

Recollective Inc. is seeking a Senior Growth Marketing Manager to scale its growth programs and generate sales opportunities. This role is part of an AI-first marketing team and involves hands-on execution of growth-driving tasks. The company has a solid foundation and is looking for someone to manage and optimize programs, including outreach to existing marketing efforts and website optimization for lead generation. The ideal candidate will have extensive experience in growth marketing, a deep understanding of the sales process, and strong analytical and communication skills.

Requirements

• 4-6 years of experience in growth marketing or a related field, ideally in B2B tech or a startup environment.
• Proficiency in marketing automation and CRM software (such as HubSpot and Salesforce).
• Deep understanding of demand generation and a track record of owning campaigns and driving pipeline growth.
• Strong analytical skills, with experience analyzing data and making data-driven decisions.
• Knowledge of SaaS sales process and strategies.
• Excellent communication and collaboration skills.
• Post-secondary degree in marketing or related field.

Nice To Haves

• Experience in the market research industry is a plus.
• Experience in B2B and B2C marketing is a plus.
• Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

Responsibilities

• Identify and build new marketing activities such as webinars, in-person events, and email campaigns that deliver a flow of marketing-qualified leads while monitoring ROI and optimizing CAC.
• Deliver against the weekly, monthly and quarterly lead generation and sales opportunity targets.
• Directly manage paid social, paid search and retargeting channels.
• Track marketing campaign ROI and adjust planned budget allocation in line with results and annual sales objectives.
• Track and optimize lead lifecycle and conversion rates. Help guide SDR campaigns, set goals for conversion of leads to opportunities.
• Collaborate with other departments, such as Sales and Product, to create cohesive demand generation efforts.
• Assist in landing page, email and ad content development to target customers throughout the customer lifecycle.

Benefits

• Competitive compensation and reward people based on performance.
• Comprehensive health benefits including a generous healthcare spending account (Health, dental, vision etc.).
• 4 weeks' vacation, 3 paid personal days each year, and a flexible statutory holiday policy.
• Generous Group RRSP matching.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior