Senior Growth Lead - Conversion Rate & Landing Page Optimization (Remote in USA)

PetLabCo.

12h•$140,000 - $165,000•Remote

About The Position

PetLab Co. is a rapidly expanding DTC pet supplement brand globally, trusted by millions of dog owners for its science-backed products. We operate a high-volume performance marketing engine across paid social and other channels, emphasizing rapid iteration, continuous testing, and AI integration throughout our growth stack. Our team is dynamic, fast-paced, and customer-centric, valuing and rewarding high performers. This is an ideal environment for an ambitious, hardworking animal lover seeking accelerated career progression. This role is pivotal, sitting at the nexus of customer psychology, direct-response copywriting, offer design, paid-media context, and rigorous experimentation. You will be responsible for creating and optimizing the pages that convert PetLab Co.'s paid traffic into customers. This includes landing pages, product detail pages (PDPs), quiz funnels, advertorials, and offer pages. You will define the narrative, structure the offers, and determine the next testing strategies. Collaboration with paid media teams will be key to understanding audience and ad angles, while working with copy and design teams will refine the user experience. Ultimately, you will retain ownership of the commercial results. The position requires a hands-on approach, involving research, hypothesis generation, page structure definition, copy direction, development, launch, and analysis. Insights gained will fuel subsequent iterations. AI is integral to this role, used for synthesizing customer insights, critiquing existing pages, refining messaging, generating variants, and increasing the speed of idea implementation. This role is suited for an individual who combines strong judgment with execution capabilities, able to diagnose underperformance and implement effective solutions.

Requirements

5+ years in DTC growth/CRO, ideally in supplements, health/wellness, beauty, or another high-velocity consumer category
A track record of measurably lifting CVR and AOV at scale — you can walk us through specific tests, the thinking behind them, and the results
Hands-on landing page building experience (Replo, Unbounce, Shogun, Webflow, Funnelish, custom builds — tool-agnostic, but you build)
Deep knowledge of what makes copy convert — direct-response principles, hooks, angles, offer framing, objection handling. You'll direct copy rather than write everything yourself (you'll have AI and an internal copy team), but your judgment on copy needs to be elite: you can look at a page and know exactly why it's leaking and how to fix it
Genuine, current AI fluency — you use tools like Claude, ChatGPT, or similar daily in your actual workflow: generating and iterating copy variants, auditing pages, synthesizing customer research, building prompt systems. This is a core requirement, not a nice-to-have. If AI hasn't changed how you work in the last 18 months, this isn't the role for you
Solid analytical chops — GA4 or equivalent, A/B testing platforms, statistical significance basics, session recording/heatmap tools (Hotjar, Clarity, etc.)
Deep understanding of paid social traffic dynamics — you know why a page that converts Facebook cold traffic dies with retargeting traffic, and vice versa

Nice To Haves

Experience with quiz funnels and personalization
Shopify ecosystem experience (themes, apps, checkout optimization, headless)
Subscription/recurring revenue model experience
Experience using AI for creative production (image/video variants for page assets)
Familiarity with agentic AI workflows (Claude Code or similar) for building and iterating pages faster

Responsibilities

Own CVR and AOV across thepetlabco.com — product pages, landing pages, quiz funnels, listicles, advertorials, and offer pages
Build and launch landing pages end-to-end — concept, copy, structure, and build (page builders and/or working with dev), matched to traffic source and ad angle
Run a continuous testing program — hypothesis backlog, A/B and multivariate tests, post-test analysis, and a documented library of learnings
Fix message-match — ensure the story a visitor clicks on is the story the page tells, segmented by traffic type (pre-sold vs. curiosity/tease, cold vs. retargeting)
Drive AOV through offer architecture: bundles, subscription vs. one-time framing, upsells, cross-sells, order bumps, and pricing/anchoring tests
Direct conversion copy — work with AI and our internal copy team to produce headlines, leads, body, CTAs, social proof, and objection handling. You don't need to write every word, but you need to instantly know when copy will convert and when it won't — and be able to brief, edit, and sharpen it to get there
Use AI as a force multiplier — AI-assisted copy generation and iteration, AI-driven page teardowns and heuristic audits, rapid variant creation, research synthesis, and prompt workflows that let you test 10x more angles than a traditional CRO team
Collaborate with paid social so pages are built for the ads driving traffic to them, not in a vacuum
Report clearly — you'll own the numbers and communicate what's working, what isn't, and what's next