Conversion Rate Optimization (CRO) Specialist

Kitsch LLC • Los Angeles, CA

1d • Remote

About The Position

Kitsch is a certified female- and minority-owned global beauty brand that has grown significantly without outside capital. They are rapidly scaling their digital business and require systematic optimization to maintain growth. This role is central to revenue-driving decisions within the company.

Requirements

• Hands-on CRO / experimentation experience in a DTC, e-commerce, or consumer environment.
• Strong statistical rigor: proper experimental design, significance testing, and sample-size calculations.
• Data analysis mastery: comfortable synthesizing GA4, session-replay, heatmap, and funnel data into optimization opportunities and testable hypotheses.
• Experience evaluating, implementing, and optimizing A/B testing platforms for scalability, accuracy, and team adoption.
• Independent prioritization using impact-vs-effort frameworks.
• Strong async communication skills, with the ability to clearly document decisions, insights, and next steps for a distributed team.
• AI fluency: use AI tools to accelerate hypothesis generation, test analysis, and insight synthesis.

Responsibilities

• Own and deliver primary conversion metrics (CVR, revenue-per-visitor, AOV) through systematic testing and optimization.
• Systematically improve every stage of the customer journey, from product discovery through checkout completion.
• Evaluate and recommend the optimal testing tech stack, and maintain a steady cadence of high-quality, statistically rigorous A/B tests (2-4 per month) with documented insights and next actions.
• Build and maintain a prioritized experimentation backlog using data-driven frameworks (ICE/PIE), focusing resources on high-impact opportunities.
• Coordinate with Design, Development, and Merchandising to ensure tests ship without delays and document the workflow for scalability.
• Leverage quantitative analysis, session replay, heatmaps, and voice-of-customer insights to identify and validate high-potential opportunities.
• Prioritize mobile conversion while protecting Core Web Vitals.
• Translate testing activity into clear business value, reporting the ROI of the experimentation program to leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed