Conversion Specialist

Floowi•Weston, FL

5d•Remote

About The Position

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence. About our Client: A leading performance marketing agency that partners with fast-growing businesses to maximize digital marketing results through data-driven strategies. The team specializes in paid media, conversion optimization, analytics, and advanced tracking solutions to help clients make informed marketing decisions. We're looking for a Conversion Specialist to support the implementation, validation, and optimization of conversion tracking across multiple client accounts. This role is ideal for someone with strong expertise in Google Tag Manager, CRM integrations, and online/offline conversion tracking who enjoys solving technical challenges and ensuring accurate marketing attribution.

Requirements

Proven experience implementing and troubleshooting conversion tracking across major advertising platforms
Hands-on experience with offline conversion tracking, including CRM-to-ad-platform integrations
Strong proficiency with Google Tag Manager (GTM), including custom triggers, variables, and Consent Mode
Experience integrating HubSpot with advertising platforms for lead tracking and attribution
Experience using workflow automation tools such as Zapier (or similar)
Strong analytical and problem-solving skills with excellent attention to detail
Ability to work independently and manage multiple client implementations
Professional English

Nice To Haves

Experience with Salesforce CRM integrations
Familiarity with API-based conversion tracking implementations
Previous experience working within a digital marketing or performance marketing agency
Experience supporting paid media teams across multiple client accounts

Responsibilities

Implement and quality-check online conversion tracking across Google Ads, Meta, LinkedIn, Microsoft Ads, and other paid media platforms
Set up and maintain offline conversion tracking using CRM integrations, CSV uploads, and API-based data pipelines
Build, configure, and maintain Google Tag Manager containers, custom triggers, variables, and Consent Mode implementations
Troubleshoot tracking issues and resolve data discrepancies across platforms
Validate tracking accuracy before project handoff
Collaborate with paid media and account management teams to ensure reliable campaign measurement