Conversion Rate Optimization Specialist

SentinelOne

7d•$108,000 - $149,000•Remote

About The Position

As a CRO Specialist, you will own the day-to-day execution of our web experimentation program - and to be the analytical engine that powers it. This role sits within our broader Web UX team and is responsible for the full testing lifecycle: from behavioral research and hypothesis development to experiment setup, QA, and post-test reporting. You'll be our resident expert in Webflow Optimize, a close partner to the Manager of UX Design & CRO, and the person who ensures every experiment we run is well-designed, rigorously tracked, and thoroughly documented. This isn't just a button-pushing role; we're looking for someone who brings genuine curiosity about user behavior, strong analytical instincts, and the operational discipline to keep a high-velocity testing program running smoothly.

Requirements

2-4 years of experience in CRO, digital marketing, UX research, or web analytics
Hands-on experience setting up and managing A/B tests in an experimentation platform (Webflow Optimize, Optimizely, VWO, or similar)
Proficiency with behavioral analytics tools (FullStory, Hotjar, or equivalent) and comfort with heatmaps and session recordings
Working knowledge of GA4 for funnel analysis and performance tracking
Strong written communication skills - able to write clear hypotheses, experiment briefs, and post-test reports
Organized and process-oriented, with experience managing multiple workstreams or projects simultaneously
Analytical mindset with the ability to interpret experiment data and translate it into actionable recommendations
Experience working within a B2B SaaS or enterprise marketing organization

Responsibilities

Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site
Document behavioral findings and translate them into clear, prioritized observations that inform test ideas, UX improvements, and design decisions
Surface insights to the broader web team to contribute to UX strategy — not just the testing pipeline
Generate data-backed test ideas and write structured hypotheses that clearly articulate the problem, proposed change, and expected outcome
Collaborate with the Manager to align the test backlog with the CRO strategy and business priorities
Track prior experiments to build on learnings and avoid redundancy
Own and maintain the monthly testing roadmap, keeping it accurate and prioritized
Manage every test through the full pipeline - brief, Asana ticket creation, design coordination, dev handoff, QA, launch, and monitoring
Maintain clear documentation and ticket hygiene so stakeholders always have visibility into test status
Configure all experiments in Webflow Optimize, including audience segmentation, traffic allocation, goal tracking, and variant logic
Own pre-launch QA across devices and browsers, verifying tracking, rendering, and experiment logic
Monitor live tests for data quality and flag anomalies or early signals to the Manager
Serve as the team's go-to expert on Webflow Optimize - understanding its full capabilities and best practices
Stay current on platform updates and proactively identify ways to run more sophisticated experiments
Train or support other team members on the tool as needed
Write a detailed post-test report for every experiment - results, statistical significance, segment analysis, and a clear win/loss/inconclusive call
Maintain the CRO testing deck as an organized, up-to-date knowledge base that the wider company can reference
Partner with the Manager on site-wide KPI tracking and contribute to monthly and quarterly performance reporting