Director, Conversion Rate Optimization (CRO)

LifeMD•New York, NY

1d•$170,000 - $210,000

About The Position

LifeMD is a leading provider of virtual primary care, telehealth, and specialized treatment programs. We are a fast-growing healthcare tech company revolutionizing the industry. We are hiring a Director of CRO to own the conversion engine that turns visits into patients. This role is accountable for making every visit count by optimizing landing pages and funnels, and offering testing across our brands. You will build a rigorous, high-velocity experimentation program with direct, measurable impact on revenue and customer acquisition cost. You'll report to the Senior Director of Growth and partner closely with our CMO.

Requirements

8+ years in CRO, growth, or funnel optimization with direct ownership of conversion outcomes at a high-volume DTC or subscription business
A track record of measurable wins: you can speak concretely about tests you ran, effect sizes, and revenue impact
Expert command of experimentation methodology, including statistical significance, power analysis, sequential testing pitfalls, and experiment design
Hands-on proficiency with testing and analytics tools (e.g., Optimizely, VWO, GA4, Amplitude, Heap) and landing page platforms
Strong cross-functional muscle; you've worked effectively with paid media, creative, engineering, and analytics teams
Comfort operating in a regulated category where compliance shapes what and how you test

Nice To Haves

Experience in telehealth, healthcare, insurance, or another regulated conversion funnel
Familiarity with offer/pricing testing in subscription models
SQL skills and experience building funnel dashboards

Responsibilities

Own conversion rates and funnel performance across all acquisition landing pages, flows, and checkout experiences for LifeMD's brands
Build and run a high-velocity experimentation program: prioritized roadmap, hypothesis frameworks, A/B and multivariate testing, and rigorous statistical evaluation
Lead offer strategy and testing (pricing presentation, bundles, trials, and promotions) in partnership with the Director of Product & Pricing
Partner with Web Creative and engineering to ship landing pages and funnel improvements quickly, balancing speed with quality and compliance
Develop deep funnel analytics: identify drop-off points, segment-level conversion behavior, and opportunities across paid search, paid social, TV/CTV, and organic traffic
Align testing with paid media teams so creative, targeting, and landing experiences work as one system, improving CAC and ROAS across channels
Establish CRO best practices, tooling, and documentation; hire and develop a team as the function scales