Senior Group Sales Manager

Starwood Hotels•Hollywood, FL

2d•Onsite

About The Position

Grow with us... Life at Starwood Hotels is based on a simple idea: the world is beautiful and we want to keep it that way. But we can’t do it alone. That’s why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us. Our industry-leading Sales Teams have become known for its ability to maximize the hotel’s profitability while delivering impeccable, perfectly-executed experiences for our guests. Our team is in search of a magnetic Senior Group Sales Manager with remarkable tenacity, a sharp leader with an entrepreneurial spirit, who’s good-natured, a natural at relationship building, and puts their client’s needs at the top of their priority list, while meeting (or surpassing) all revenue goals for the department. The ideal candidate will be responsible for all activities related to group, and catering sales function and revenue generation from all sales territories. This role focuses on building long-term, value-based customer relationships that enable achievement of property sales objectives and personal booking goals. You're a natural at what you do - and you love it. If this sounds like you, you should probably sell us on why. POSITION OVERVIEW The Senior Group Sales Manager is responsible for leading the generation, negotiation, and management of high-value group business within assigned markets or segments. This role focuses on maximizing revenue through the strategic sale of guestrooms, meeting and event space, and food and beverage services while cultivating long-term client relationships. As a senior sales leader, this position plays a key role in driving group revenue strategy, mentoring peers when appropriate, and partnering closely with internal stakeholders to ensure seamless execution and exceptional guest satisfaction.

Requirements

A post-secondary diploma or degree in a field of study related to this profession
2 years of experience in a comparable position and/or an equivalent combination of education and experience
Previous hotel sales experience within the luxury market
Demonstrated selling skills
Proven achievements in selling, optimizing guest engagement and financial performance
Must possess strong presentation skills
Exceptional follow-up capabilities
Strong business development acumen
Requires strong time management skills
Experience successfully leading in a fast-paced environment and prioritizing demands
Strong interpersonal and guest relations abilities
A flexible, dynamic and positive demeanor
Must function optimally in a team environment
Well versed in Sales & Marketing and Revenue Management financial aspects
Technically savvy and familiar with Sales & Marketing operating/budgeting systems and spreadsheets
Ability to identify and solve problems
Professional & appropriate business appearance and demeanor aligned with the 1 Hotel brand and culture
Excellent verbal and written communication skills
Strong attention to detail
Prior experience in a quality luxury hotel brand; specifically in Sales & Marketing
Prior experience with Delphi and HMS or similar Property Management System
Knowledge of hotel structure and interaction between departments
Flexibility to meet the demands of a 24-hour operation

Responsibilities

Lead the solicitation, negotiation, and contracting of group business within assigned territories or market segments
Strategically sell guestrooms, meeting and conference space, food and beverage, and ancillary services to maximize total revenue
Evaluate group opportunities to optimize profitability while aligning with brand standards and guest expectations
Develop and execute comprehensive monthly, quarterly, and annual group sales strategies and action plans
Achieve and exceed established group revenue and profitability goals
Build, maintain, and expand long-term relationships with key clients, planners, and decision-makers
Serve as a senior point of contact for complex, high-value, or strategic group accounts
Conduct proactive sales calls, site inspections, client presentations, familiarization trips, and industry events
Travel to assigned markets to cultivate new business and strengthen existing client relationships
Analyze market conditions, demand trends, and competitive intelligence to inform sales strategy
Collaborate with Global Sales Offices, tourism and convention bureaus, and brand partners to drive incremental group business
Partner with regional and sister properties to leverage brand exposure and cross-selling opportunities
Respond to RFPs and inquiries with compelling, timely, and accurate proposals
Prepare, negotiate, and finalize contracts in accordance with established pricing and approval guidelines
Accurately forecast group business and maintain detailed sales activity and pipeline reports
Utilize CRM tools to track opportunities, accounts, and performance metrics
Coordinate closely with Convention Services, Catering, Events, Revenue Management, and Operations to ensure flawless execution of contracted business
Participate in pre-event planning and post-event reviews to ensure service excellence and identify repeat business opportunities
Support sales leadership with market insights, mentoring, and best practices as needed
Represent the hotel professionally at industry functions, networking events, and client engagements
Perform other duties as assigned to support overall sales and business objectives
Follow all company and safety and security policies and procedures; report any maintenance problems, safety hazards, accidents, or injuries; complete safety training and certifications; properly store flammable materials
Ensure compliance with hotel policies, procedures, and standards with self and colleagues
Ensure uniform and personal appearance are clean and professional
Maintain confidentiality of proprietary information
Embody the 1 Hotels Vision, Mission and Compass; deliver on Our Promise, provide Good-Natured Service and uphold our Brand Pillars