Senior Graphic Designer

Vera Bradley • New York, NY

2d • Hybrid

About The Position

Vera Bradley is seeking a Senior Graphic Designer to create culturally relevant, performance-driven work across Brand, Outlet, Wholesale, and the end-to-end customer journey. The designer will help translate culturally resonant trends into creative that drives engagement, customer acquisition, and measurable business impact, while bridging the heritage brand with a contemporary perspective that resonates with a multigenerational customer. The role is part of the Marketing department and reports to the Creative Content Director. It works closely with brand marketing, social, digital, merchandising, and colleagues across the wider marketing organization. The Senior Graphic Designer will partner with the Creative Content Director on concepts and creative direction, set the standard for design craft, own the team's design systems, mentor the Graphic Designer, and present work to senior leadership. The work spans digital, print, email, and social, including seasonal campaigns, lookbooks, and day-to-day content.

The position is based in Vera Bradley's New York office on a hybrid schedule, with three days per week in the office. It requires approximately 20% travel to Fort Wayne, Indiana, about one week each month. The company describes its compensation and benefits package as competitive and comprehensive. Base pay is $89,900 to $123,650; individual pay depends on work location, skills, experience, and relevant education. The posted range is base pay only and excludes bonuses, equity, or other incentives, if applicable.

Requirements

• 7+ years of design experience, in-house or at an agency.
• A portfolio featuring fashion, beauty, home, and lifestyle work.
• Portfolio evidence of editorial-grade typography and layout across print and digital, and campaigns that can be explained end to end.
• Advanced Figma skills, including design systems and component libraries.
• Fluency in Adobe Creative Suite, including production-grade print preparation.
• Ability to edit video in Premiere or a comparable tool.
• Experience using AI image and video tools such as Firefly and Runway.
• Strong typography and layout judgment, and the ability to explain creative decisions persuasively.
• Knowledge of how campaign ideas need to adapt for social feeds and email.
• Daily use of AI tools and a considered understanding of where they support or diminish the work.
• Ability and interest in mentoring and giving clear, constructive feedback.
• Comfort presenting to senior leaders, defending creative choices, and engaging in discussion.
• Attention to detail, including kerning and print color.
• Promotional design experience, such as offers, in-store signage, outlet work, and seasonal sale campaigns.

Nice To Haves

• Motion design beyond editing, such as After Effects animation or kinetic type.
• Prior on-set experience at photo or video shoots.

Responsibilities

• Partner with the Creative Content Director to develop major campaigns and seasonal stories, and take design through to production-ready files.
• Help define the evolution of Vera Bradley's visual identity, including how the brand archive appears in new work.
• Collaborate with social, digital, email, copy, merchandising, and brand marketing teams to adapt campaign ideas to each channel and platform.
• Own and evolve the team's design systems and templates in Figma to support speed and quality.
• Storyboard and edit short-form video and motion pieces so campaigns work beyond their initial format.
• Art direct photo and video shoots with the Creative Content Director, from mood boards and shot lists through on-set direction and final selects.
• Brief and direct freelance and agency partners, including photographers, and ensure their work meets brand standards.
• Use AI tools thoughtfully for concepting and asset variation, and help develop team guidelines for AI use involving patterns and brand intellectual property.
• Present design work to senior leadership across marketing and merchandising, explaining the creative rationale and intended results.
• Mentor the Graphic Designer on a day-to-day basis.

Benefits

• Medical plan options, including HDHP/HSA and PPO plans.
• Dental insurance.
• Vision insurance.
• Flexible spending accounts.
• Employer-provided life insurance equal to 2X salary.
• Accidental death and disability insurance.
• Voluntary life insurance for employees, spouses, and children.
• Short-term disability.
• Long-term disability.
• 401(k) with company match and immediate vesting, subject to age and service requirements.
• Professionally managed investment funds and a safe-harbor plan design.
• Paid time off, with up to three weeks earned in the first year and the opportunity to earn more.
• Nine paid holidays per year.
• Paid bereavement leave.
• Voluntary time off to serve the community.
• Access to financial, physical, and mental wellness experts.
• Employee Assistance Program with work/life wellness support and no-cost unlimited telephonic counseling.
• Leadership development, skill development, and career advancement opportunities.
• Employee discount on Vera Bradley products.
• Bonus opportunity.
• Identity protection services.
• Legal services.
• Pet insurance.
• Cell phone discount.
• Employee referral bonus.
• Annual birthday gift.
• DailyPay.
• Corporate fitness facility.
• Individual policies through Aflac.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed