Senior Graphic Designer

Overstock.com•Dallas, TX

About The Position

The Senior Graphic Designer creates high-quality creative assets for marketing initiatives, promotional events, seasonal campaigns, product launches, and brand storytelling. The role develops visual concepts for digital marketing, email, e-commerce and website content, social media, paid media, print advertising, direct mail, store signage, in-store marketing, corporate presentations, and promotional materials. It translates marketing strategies and business objectives into effective visual communications that support customer acquisition, engagement, conversion, and retention. The position maintains and evolves brand standards across customer touchpoints, ensuring consistency in visual identity, typography, messaging hierarchy, photography, and overall execution. It may support multiple brands, product categories, or business units while preserving distinct visual identities. The designer partners with marketing leadership, merchandising, e-commerce, social media, CRM, content, and brand teams to create customer-focused retail work and present concepts to stakeholders. The role manages multiple projects in a fast-paced retail environment, including timelines, creative calendars, and production schedules, ensuring assets are accurate, on brand, and delivered on time. It also serves as a senior creative resource, mentoring designers and junior team members and helping establish creative standards and workflows. The position requires general office functions and may occasionally involve lifting up to 25 pounds; bending, stooping, and reaching are frequently required.

Requirements

  • Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, Marketing Design, or a related field.
  • At least 5 years of graphic design experience.
  • Demonstrated experience creating integrated marketing campaigns across multiple channels.
  • A strong portfolio showcasing brand development, campaign execution, and retail-focused creative work.
  • Experience hiring and leading diverse teams.
  • Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
  • Proficiency with Figma and presentation design tools.
  • Experience designing for digital, social, email, web, print, and in-store marketing applications.
  • Strong understanding of typography, layout design, color theory, photography direction, and visual storytelling.
  • Strong creative and conceptual thinking.
  • Customer-first mindset and understanding of retail marketing principles.
  • Ability to balance creativity, speed, and business objectives.
  • Exceptional attention to detail and organizational skills.
  • Strong communication and presentation abilities.
  • Ability to thrive in a deadline-driven, fast-paced retail environment.
  • Collaborative approach and willingness to actively partner across functions.
  • Ability to sit, stand, and perform general office functions; occasional lifting up to 25 pounds; frequent bending, stooping, and reaching.

Nice To Haves

  • Graphic design experience in retail, e-commerce, consumer brands, or agency environments supporting retail clients.
  • Experience with motion graphics, video editing, and animation.

Responsibilities

  • Design and produce creative assets for marketing initiatives, promotional events, seasonal campaigns, product launches, and brand storytelling.
  • Develop visual concepts for digital marketing, email, e-commerce and website content, social media, paid media, print advertising, direct mail, store signage, in-store marketing, presentations, and promotional materials.
  • Translate marketing strategies and business objectives into engaging visual communications that support customer acquisition, engagement, conversion, and retention.
  • Maintain and evolve brand standards across customer touchpoints, ensuring consistency in visual identity, typography, messaging hierarchy, photography, and brand execution.
  • Support multiple brands, product categories, or business units while maintaining distinct visual identities as needed.
  • Create marketing assets for retail moments, promotional events, and seasonal selling periods, and enhance the customer journey across online and offline channels.
  • Partner with merchandising and marketing teams to highlight products, promotions, and category priorities.
  • Collaborate with Marketing, E-Commerce, Merchandising, Social Media, CRM, Content, and Brand teams.
  • Present creative concepts and recommendations to stakeholders and incorporate feedback while maintaining design integrity and project objectives.
  • Partner with photographers, copywriters, freelancers, printers, and external agencies to execute integrated campaigns.
  • Manage multiple projects, timelines, creative calendars, and production schedules in a fast-paced retail environment.
  • Ensure creative assets are accurate, on brand, and delivered on time.
  • Support process improvements that increase efficiency and creative effectiveness.
  • Provide guidance and mentorship to Graphic Designers and junior creative team members.
  • Help establish and uphold creative best practices, design standards, and workflow processes, fostering a collaborative and solutions-oriented creative culture.
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