Senior Graphic Designer
About The Position
Vera Bradley is seeking a Senior Graphic Designer to create culturally relevant, performance-driven work across Brand, Outlet, Wholesale, and the end-to-end customer journey. The role combines strong technical design and storytelling skills to translate culturally resonant trends into creative that drives engagement, customer acquisition, and measurable business impact. The designer will help carry forward the brand’s legacy of personal, joyful design while setting the standard for craft on the design team. The position sits within Marketing and reports to the Creative Content Director. The Senior Graphic Designer will partner with that director on concept and creative direction, collaborate with brand marketing, social, digital, email, copy, and merchandising teams, and present work to senior leadership. The designer will own the team’s design systems and templates, mentor the Graphic Designer, and demonstrate how creative work supports business results. The scope includes digital, print, email, and social work, including seasonal campaigns, lookbooks, and day-to-day content. The role is based in Vera Bradley’s New York office on a hybrid schedule, with three days per week in the office and approximately 20% travel to Fort Wayne, Indiana—about one week each month.
Requirements
- At least 7 years of design experience, either in-house or at an agency.
- A portfolio featuring fashion, beauty, home, and lifestyle work.
- Portfolio examples demonstrating editorial-grade typography and layout across print and digital, as well as campaigns that can be presented from beginning to end.
- Advanced Figma skills, including design systems and component libraries.
- Fluency in Adobe Creative Suite and production-grade print preparation.
- Ability to edit video in Premiere or a comparable tool.
- Experience using AI image and video tools, such as Firefly and Runway, as part of a regular creative practice.
- Promotional design experience, such as offers, in-store signage, outlet work, and seasonal sale campaigns.
- Strong typography and layout judgment, with the ability to explain and advocate for creative choices.
- Knowledge of how campaign concepts need to adapt for feeds and inboxes, and ability to collaborate with social and email teams.
- A thoughtful perspective on where AI tools support creative work and where they may compromise it.
- Interest in mentoring and providing clear, constructive feedback to help a less-experienced designer develop.
- Comfort presenting to senior leaders, defending creative choices, and remaining open to discussion.
- Attention to detail, including kerning and print color.
Nice To Haves
- Motion design experience beyond editing, such as After Effects animation or kinetic type.
- Prior on-set experience at photo or video shoots.
Responsibilities
- Partner with the Creative Content Director to develop major campaigns and seasonal stories, and take designs through to production-ready files.
- Help define the future direction of Vera Bradley’s visual identity, including how the brand archive appears in new work.
- Collaborate with social, digital, email, copy, merchandising, and brand marketing teams to adapt campaign ideas for individual channels and platforms.
- Own and evolve the team’s design systems and templates in Figma to support efficient work and consistent quality.
- Storyboard and edit short-form video and motion pieces so campaigns can extend beyond their initial format.
- Art direct photo and video shoots with the Creative Content Director, from mood boards and shot lists through on-set direction and final selects.
- Brief and direct freelance and agency partners, including photographers, and ensure their work meets brand standards.
- Use AI tools thoughtfully for concepting and asset variation, and help develop team guidelines for AI use involving Vera Bradley patterns and brand intellectual property.
- Present design work to senior leaders across marketing and merchandising, clearly explaining the creative choices and intended results.
- Mentor the Graphic Designer day to day.
Benefits
- Medical plan options, including HDHP/HSA and PPO plans.
- Dental insurance.
- Vision insurance.
- Flexible spending accounts.
- Employer-provided life insurance equal to twice the associate’s salary.
- Accidental death and disability insurance.
- Voluntary life insurance for associates, spouses, and children.
- Short-term disability.
- Long-term disability.
- 401(k) plan with a generous company match and immediate vesting, subject to age and service requirements.
- Professionally managed retirement-plan funds and a safe-harbor plan design.
- Up to three weeks of paid time off in the first year, with an opportunity to earn more.
- Nine paid holidays per year.
- Paid bereavement leave.
- Voluntary time off to serve the community.
- Access to financial, physical, and mental wellness experts.
- Employee Assistance Program with work/life support, including no-cost unlimited telephonic counseling.
- Leadership development, skill development, and career advancement opportunities.
- Employee discount on Vera Bradley products.
- Bonus opportunity.
- Identity protection.
- Legal services.
- Pet insurance.
- Cell phone discount.
- Employee referral bonus.
- Annual birthday gift.
- DailyPay.
- Corporate fitness facility.
- Individual policies through Aflac.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
