Sr Graphic Designer, Digital

Tommy John•New York, NY

1d•$105,000 - $115,000•Hybrid

About The Position

The Senior Graphic Designer shapes Tommy John's visual brand experience across digital channels, primarily CRM/Email, E-commerce, and Paid Media. Reporting to the Sr Art Director, the role translates marketing briefs and brand storytelling into compelling, customer-focused creative that balances strong design with commercial objectives. Working primarily in Figma, the designer leads digital experiences that are visually engaging, consistent with the brand, and optimized for the customer journey. The ideal candidate is a detail-oriented designer with a refined aesthetic, strong typography and layout skills, and a deep understanding of digital-first design. The role involves close collaboration in a fast-paced environment and ownership of projects from concept through final execution. The position is based at Tommy John's Downtown Manhattan headquarters and requires working onsite three days per week.

Requirements

Bachelor's degree in Graphic Design, Visual Communication, or a related field, or equivalent professional experience.
At least 5 years of professional graphic design experience.
Advanced proficiency in Figma, including components, Auto Layout, and collaborative digital design workflows.
Strong proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
Exceptional typography, layout, composition, and visual storytelling skills, with a strong eye for detail and design consistency.
Experience designing CRM/email campaigns and digital marketing creative, with an understanding of responsive layouts, mobile-first design, and channel-specific requirements.
Ability to create modular email designs that translate across desktop and mobile experiences.
Ability to conceptualize and execute motion graphics, GIFs, and simple digital animations.
A portfolio demonstrating elevated digital design, creative thinking, brand storytelling, and execution across multiple customer touchpoints.
Understanding of how creativity supports customer engagement, conversion, and overall brand experience.
Ability to manage multiple projects and deadlines while maintaining creative quality and attention to detail.
Strong communication and collaboration skills, including presenting creative thinking, incorporating feedback, and independently driving projects forward.
A curious, proactive mindset and passion for design, digital experiences, and evolving creative best practices.
Alignment with Tommy John's core values: Humble, Adaptable, Mindful, GSD, and Curious.
Ability to work onsite at the Lower Manhattan headquarters three days per week.

Nice To Haves

Experience with After Effects and Premiere Pro.
Experience within a consumer-focused, DTC, retail, or lifestyle brand.

Responsibilities

Lead the design and execution of CRM and email creative, translating marketing briefs into customer-focused layouts that bring together brand storytelling, product, and promotional messaging.
Develop cohesive creative across email, e-commerce, paid media, and other digital touchpoints to ensure a consistent, elevated brand experience.
Partner with the Senior Art Director, Copy, and Marketing teams to develop creative concepts balancing brand expression with business and performance objectives.
Shadow the Senior Art Director on photoshoots, supporting on-set creative direction and asset capture to meet digital-channel storytelling and design needs.
Explore and use AI tools for creative concepting, image development, asset adaptation, and production efficiencies.
Use Figma to build and maintain digital layouts, reusable components, and organized design files.
Maintain high standards across typography, composition, imagery, color, and motion, ensuring creative is polished, on-brand, and optimized for digital platforms.
Concept and execute motion-based creative, including animated email assets, GIFs, and lightweight digital animations.
Collaborate with Marketing, E-commerce, Creative Operations, and other business partners to meet channel needs, timelines, and campaign objectives.
Manage projects from concept through final production, incorporating feedback, maintaining organized working files, and delivering accurately and on time.
Bring fresh ideas, design inspiration, and knowledge of digital best practices to help evolve the brand's creative expression and customer experience.