Senior Global Paid Media Manager

NAVEX•Charlotte, NC

1d•Hybrid

About The Position

NAVEX is seeking a Senior Global Paid Media Manager to lead and scale its paid media strategy across North America, EMEA, and Japan. This role is responsible for driving measurable impact on pipeline and revenue through a mix of brand, ABM, and conversion-focused campaigns. It is a high-impact, individual contributor role suited for a strategic operator who can elevate an established but evolving program by bringing stronger structure, measurement, rigor, and global consistency. The role is a hybrid position within an engaged, collaborative team.

Requirements

5+ years of experience in paid media, preferably in B2B SaaS or a related industry
Proven track record of driving pipeline and revenue through paid media programs
Experience managing global campaigns across multiple regions (North America, EMEA, APAC/Japan preferred)
Strong understanding of performance marketing metrics, attribution models, and funnel optimization
Experience managing external agencies and holding them accountable to performance goals
Hands-on familiarity with paid media platforms (Google Ads, LinkedIn, etc.), particularly in measurement and setup to validate strategy and diagnose issues
Familiarity with tools like GA4, Google Tag Manager, Salesforce, Marketo and Power BI to tell the story of paid media influence through data

Nice To Haves

Both agency and in-house experience
Experience supporting ABM strategies
Familiarity with marketing automation and CRM systems (e.g., Salesforce, Marketo)
Experience scaling or transforming a maturing paid media program
Culture Agility. Comfort working in a fast-paced, candid environment that values innovation, healthy debate, and follow-through
AI Readiness. Curiosity and willingness to use AI and emerging technologies to elevate your work and deliver smarter outcomes

Responsibilities

Own global paid media strategy aligned to demand generation campaigns and goals, including pipeline and revenue growth
Allocate and optimize budget across regions and channels to maximize performance and efficiency by providing actionable insights and strategic recommendations
Partner with regional stakeholders to adapt global strategy for EMEA and Japan, with sensitivity to market maturity and brand awareness goals
Establish KPIs and own, track and measure performance against them, including CPL, CAC, MQLs, pipeline, revenue and ROAS
Ensure strong attribution and measurement frameworks are in place and continuously improved via a data integration mindset to the program, including a deep understanding of UTM strategy, naming conventions and data flows
Manage and hold accountable global agency partners, including a paid search agency responsible for execution through structured reporting, performance reviews, and continuous optimization
Partner closely with Demand Generation, SEO, Creative, Field Marketing, Content, and Web teams to align paid media efforts with broader campaign strategies (ABM and otherwise) and sales priorities
Oversee performance and cohesive strategy across key channels, including Paid search (Google, Bing); Paid social (LinkedIn, Meta); Display and programmatic; and software review platforms (e.g., G2, Software Advice)