Senior Global Integrated Campaigns Manager

Nutanix • San Jose, CA

16h • $147,200 - $294,000 • Hybrid

About The Position

Nutanix is seeking a Senior Global Integrated Campaigns Manager to lead the strategy and execution of campaigns aimed at finding, engaging, and nurturing prospects and customers across multiple channels. This role is ideal for a demand generation-focused marketer with a proven track record in B2B campaign execution. The successful candidate will develop a deep understanding of the market to drive a primary competitive takeout campaign. Collaboration with Product Solutions Marketing, Competitive Intelligence, Programs, Theater Marketing, Partner Marketing, Digital, Web, Customer Success, and Content Marketing teams is essential to develop holistic marketing plans that enhance market awareness, support sales influence and enablement, and generate demand. The role requires a creative strategist who is collaborative, data-driven, and results-oriented.

Requirements

• 7+ years in B2B Global Campaign marketing with field/global marketing teams.
• 10+ years B2B marketing experience.
• Proven experience planning and executing global plans that drive pipeline and optimize returns.
• Experience in cloud technologies.
• Standout communication skills with extraordinary ability to collaborate constructively and cross-functionally.
• Expert knowledge of the demand gen mix and a strong track record of driving rapid lead and revenue growth through highly creative campaigns and programs.
• Expert organizational skills and the ability to prioritize, monitor, and manage multiple work streams.
• Experience with audience segmentation and list acquisition to build prospect lists for advanced targeting.
• Strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives.
• Experience with sales and marketing automation, such as Marketo and salesforce.com.
• Bachelor’s degree with a Marketing or Business focus preferred.

Nice To Haves

• MBA or advanced business degree a plus.

Responsibilities

• Serve as a seasoned leader in planning narratives for different channels that powerfully resonate with target audiences.
• Influence stakeholders such as Technical Marketing Teams and work closely with Product Marketing, Competitive Intelligence, Legal, and other team members to drive alignment and execution.
• Demonstrate an understanding of market analysis, trends, themes, and personas to develop campaign activation plans, including understanding the buyer journey and recommending content assets and digital strategy.
• Build campaign plans for key audiences and direct the execution of the competitive takeout campaign.
• Work with broader theater marketing teams (AMS, EMEA, and APJ) to ensure alignment and inclusion with the overall campaign strategy.
• Direct all elements of marketing demand generation, including design, development, resourcing, communication, and budgeting.
• Consistently iterate and improve on marketing programs through regular measurement and optimization.
• Create and own campaign performance for new business lines by measuring, analyzing, and reporting on the impact of campaign activities on pipeline, revenue, and the demand funnel.
• Partner with key stakeholders to define campaign messaging and customer journeys for target audiences.
• Develop creative strategies and assets for global demand generation and awareness campaigns.
• Establish and maintain the campaign plan and calendar, as well as individual campaign timelines, coordinating deliverable schedules across marketing and consolidating into a cohesive campaign timeline.
• Create, track, and monitor KPIs to ensure the effectiveness and performance of the campaigns.

Benefits

• 401(k) eligibility
• Sign-on bonus
• Restricted stock units
• Discretionary awards
• Medical benefits
• Financial benefits
• Other benefits
• Various paid time off benefits, such as vacation, sick time, and parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior