Senior Game Designer - Systems & LiveOps (remote or on-site, full time)

CoolGames

12d

About The Position

CoolGames is seeking a Senior Game Designer with systems and economy design expertise and experience in LiveOps and product strategy. The role shapes progression and monetization systems for free-to-play games and owns an events and content roadmap aimed at improving retention and revenue. The designer uses KPIs and player insights to guide updates and works in an agile, multidisciplinary development team. The role covers the systems and LiveOps lifecycle of casual free-to-play games for desktop, tablets, and mobile, from initial concept through the product lifecycle. Responsibilities include designing and balancing core loops, progression, rewards, and the game economy, then extending these systems through events, content drops, experiments, and monetization updates. The designer uses analytical tools to identify opportunities, assess impact versus effort, and iterate on games. They work with developers, artists, QA, and marketing, communicate strategy and results to stakeholders, and coach other designers. CoolGames is an international HTML5 game studio that works with platforms including Netflix, Discord, Facebook, and Microsoft Play, and with game IP including Battleship, Angry Birds, and Monopoly. It is part of Keesing, a publisher of puzzles and games headquartered in the Netherlands. The role can be based at the Amsterdam studio or remotely.

Requirements

At least 5 years of professional experience as a Senior Game Designer in the mobile or web F2P industry, with hands-on systems/economy and LiveOps experience.
Deep familiarity with top-grossing casual games and F2P mechanics, including what drives player return and spending and the ability to anticipate changes in player behavior or monetization patterns.
Ability to translate complex data and KPIs into actionable design changes and clear roadmaps while balancing player enjoyment with business objectives.
Strong written and verbal communication in English, including concise specifications and clear presentation skills.
Proven experience working in cross-functional teams and integrating creative, technical, and commercial perspectives into a cohesive product direction.
Experience in mentorship or leadership, supporting designer growth and promoting a positive, solution-oriented approach.

Nice To Haves

Game economy design specialization.
Puzzle or casual game background.
HTML5 or web distribution experience.

Responsibilities

Define and maintain systems design for core loops, progression, rewards, and economy, including sources and sinks, pacing, and difficulty, aligned with player needs and business goals.
Build and evolve a LiveOps strategy and content roadmap covering events, seasonal mechanics, IAP offers, and ad-driven promotions to drive engagement and revenue.
Design and implement in-game experiments, including A/B tests and event variations, use results to inform design decisions, and iterate to improve retention and monetization.
Create clear, developer-ready design documents and balancing sheets, serving as the single source of truth for feature scope, rationale, and success metrics.
Monitor casual F2P market trends and top-grossing competitors, and pitch relevant content, meta features, and mechanics.
Collaborate with design, engineering, art, QA, and marketing to deliver features and LiveOps; participate in agile rituals to align with development cycles and product goals.
Present product vision, LiveOps plans, and post-event analyses, using data and research to explain strategy and secure stakeholder and partner buy-in.
Mentor other game designers and improve team craft through feedback and reviews.