About The Position

The Senior Financial Consultant provides investment solutions to individuals and businesses, manages client goals and objectives, and maintains client relationships. The role actively partners with Atlantic Union Bank branches and reports to the AUFC Managing Director, with a dotted-line reporting relationship to the AUFC Branch Manager. The consultant counsels customers on investment-related topics, develops and services client relationships, conducts investment research and portfolio allocation analysis, and purchases and sells securities to meet customer needs and objectives. The role also develops an annual business plan, monitors sales goals, engages and educates branch team members, and represents the company in the community. The position is commission-based and may participate in an applicable incentive compensation plan or discretionary profit-sharing bonus program.

Requirements

  • At least five years of experience in the investment services industry.
  • FINRA registrations including Series 7 and Series 66, or Series 63 and Series 65 in lieu of Series 66.
  • Virginia life insurance and annuities licenses.
  • In-depth knowledge of investment concepts, terminology, procedures, and related regulations.
  • Demonstrated ability to sell and negotiate financial products.
  • Proficiency with Microsoft Office Suite and relevant online systems.
  • Advanced math and analytical skills, including the ability to perform complex mathematical calculations.
  • Excellent customer service skills.
  • Excellent written, oral, interpersonal, and negotiating skills, including the ability to recognize and respond to sales opportunities and deliver persuasive sales presentations.
  • Ability to work with minimum supervision.

Nice To Haves

  • Bachelor’s degree in a business-related discipline preferred.
  • AWMA or CFP designation preferred.

Responsibilities

  • Counsel customers on retirement planning, tax planning, education planning, income management, risk management, suitability, and investment objectives.
  • Adhere to Regulation Best Interest (Reg BI) and act as a fiduciary for clients in advisory relationships.
  • Acquire, expand, and maintain client relationships through business development, networking, and partnerships with internal lines of business.
  • Purchase and sell securities to corporations, banks, individuals, partnerships, foundations, and trust customers according to their needs and objectives.
  • Develop and maintain an annual business plan covering revenue and assets-under-management growth goals, branch partnership strategies, target households, prospecting, and deepening existing relationships.
  • Build and maintain high-quality relationships with clients and prospects.
  • Service current customer accounts by answering market questions, evaluating portfolios, providing investment recommendations, and liaising with operational units.
  • Conduct investment-related research on products, markets, and the economy.
  • Perform investment allocation analysis to evaluate customer portfolios.
  • Incorporate new technology and solutions into practice management.
  • Monitor production activity and ensure individual sales goals are met.
  • Represent the company in the community through civic and nonprofit organizations to promote and develop business.
  • Communicate the value proposition to clients, prospects, and partners.
  • Educate and engage local Atlantic Union Bank branch team members through huddles, individual coaching, and feedback on referrals.
  • Partner with branch and other line-of-business teammates when non-investment needs are identified.
  • Follow company policies, procedures, and practices, as well as applicable laws and regulations governing the bank, Atlantic Union Financial Consultants, and its products.

Benefits

  • Eligible to participate in an applicable incentive compensation plan or discretionary profit-sharing bonus program.
  • Comprehensive benefits package; details are available through the company benefits website.
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