Senior Field Marketing Manager

Avante•Seattle, WA

2d•Hybrid

About The Position

Avante is an AI-native benefits intelligence platform built to turn benefits complexity into clarity. We're hiring our first Field Marketing Manager to own how we show up in market: at trade shows, in regional dinners, alongside our channel partners, and at the executive gatherings where our buyers actually make decisions. You'll own the field motion end-to-end: strategy, vendor and venue selection, budget, on-site experience, partner co-marketing activations, and the data that tells us what worked. You'll lean on a strong event coordinator for logistics horsepower, and you'll partner closely with Demand Generation and Partner Marketing. You'll be the person who decides which trade shows make the cut, which regional dinners create the right rooms, how we activate late-stage prospects with current customers, and how every dollar of our event budget converts into pipeline and influenced revenue.

Requirements

6-8+ years of B2B field, event, or experiential marketing experience, with at least 3 years at startups (seed through Series C)
Direct experience marketing into enterprise buyers (Fortune 1000) through sales-led, complex sales cycles
Proven ownership of a multi-event portfolio at a national level: trade shows, dinners, regional events, customer activations
Logistical rigor that ensures no detail is overlooked and nothing falls through the cracks
Great taste and a creative streak: you know the best restaurants, the most exclusive venues and can design experiences that truly stand out
Fluency with pipeline metrics and event attribution; you can talk about sourced vs. influenced pipeline without a coach
Strong budget management instincts and the ability to make sharp tradeoff calls under time pressure
Hands-on, daily use of AI tools in your work, not just curiosity about the category
Comfort with ambiguity and the ability to build structure where little exists

Nice To Haves

Experience marketing alongside channel partners or through a partner-led GTM motion
Background in HR tech, benefits, healthcare, or another regulated enterprise category
Experience supporting a customer advisory board, executive program, or named-account ABM motion

Responsibilities

Own the field portfolio. Build and execute Avante's full field marketing strategy across trade shows, regional dinners, partner co-marketing events, executive roundtables, and customer activations. Decide what's in, what's out, and why, with a clear point of view on pipeline contribution.
Run the seasonal playbook. Operate fluently inside the benefits buying calendar. Prioritize benefits trade shows and broker activations in the first half of the year, then pivot in the second half to total rewards and CHRO audiences while running field activations that close late-stage deals and warm up next year's pipeline.
Activate channel partners in market. Partner with the Partner Marketing Manager and our channel team to design events that bring partners and their books of business into rooms with us.
Pair late-stage deals with social proof. Design field experiences that put customers and prospects in the same room at the right moment in the deal cycle. Customer dinners, executive roundtables, intimate VIP moments.
Run rigorous logistics with great taste. Set the standard for what an Avante event looks and feels like, from exclusive venue selection to staffing, swag, and run-of-show.
Tie every event to pipeline. Define the metrics that matter (sourced and influenced pipeline, meeting volume, meeting quality, time-to-conversion) and report them consistently. Partner with our demand gen and rev ops contractor to make sure attribution is real, not aspirational.
Manage budget and vendors with discipline. Own the field marketing budget, vendor relationships, and contracts. Make tradeoff calls confidently and bring receipts: which spends compound, which don't, and what we're cutting next quarter.
Use AI tools as a core part of how you work. We expect everyone in marketing to be on the bleeding edge of how AI applies to their function. Use AI daily to research conferences, draft event briefs, build territory maps, generate first-pass invitee lists, write follow-up sequences, and analyze post-event data faster than the team you're competing against.
Adapt as we grow. Field at Avante will expand. New geographies, new audiences, new event formats, eventually a team. Scope grows with the company, and the right person is energized by that.