Senior Field Marketing Manager

Aramark•San Jose, CA

1d•Hybrid

About The Position

LifeWorks is seeking a Senior Field Marketing Manager to partner closely with the LifeWorks Marketing Director in driving and scaling strategic marketing initiatives across a diverse West Coast portfolio. This role is both strategic and hands-on, owning scalable programs while remaining deeply embedded in the field to ensure strong execution across cafés, catering, markets, and experiential events. Developing new skills and doing what it takes to get the job done are central to success in this role. To meet evolving business and client needs, responsibilities may change over time and new duties may be assigned as required. This position requires approximately 70% travel both west coast and nationally as well as an in-person presence in the bay area five days per week to support teams, clients, and on-site execution. LifeWorks Restaurant Group is a hospitality-driven restaurant company built for the modern workplace. We design and operate chef-led cafés, catering programs, and food experiences that go far beyond transactions, creating moments of connection, culture, and care in everything we do. Rooted in culinary excellence and powered by creativity, LifeWorks brings together food, design, and service to build brands within brands, tailoring each experience to the people and communities we serve. Our work lives at the intersection of hospitality and strategy, elevating everyday dining, strengthening workplace culture, and turning food into a meaningful part of how organizations engage their teams.At LifeWorks, people make the difference. That belief shapes how we lead, how we partner, and how we bring hospitality to life across every café, every campus, and every client relationship.

Requirements

8-10+ years of experience in field marketing, brand marketing, retail merchandising, or hospitality marketing, with proven success in multi-site or client-facing environments.
Advanced proficiency in Canva and working knowledge of Adobe InDesign, with the ability to produce field-ready signage, toolkits, and presentation materials.
Demonstrated ability to think both creatively and strategically, balancing brand vision with operational execution.
Proven success working in fast-paced, matrixed environments with internal and external partners.
Excellent written and verbal communication skills, including client presentations, team training, and executive-facing storytelling.
Strong interpersonal skills with the ability to build trust across operators, clients, and senior leadership.
Solid understanding of social and digital marketing fundamentals and the ability to guide teams on best practices.
Exceptional time management and prioritization skills, with the ability to manage multiple initiatives at once.
Strong command of Microsoft Office, especially PowerPoint, for executive-ready presentations.
Collaborative, solutions-oriented leader with a hands-on, can-do mindset.
Willingness to travel approximately 70% across the West Coast and national accounts as needed.
Ability to work in person four days per week to support field teams and client needs.

Nice To Haves

Bachelor’s Degree in Marketing, Business, Hospitality Management, or a related field strongly preferred.
Experience in contract dining services, food service, retail, or multi-unit hospitality environments strongly preferred.

Responsibilities

Translate LifeWorks brand and growth strategies into actionable, scalable marketing programs across cafés, catering, markets, and events.
Lead and activate a Marketing Champion Network across client accounts, building training, tools, and peer communities that drive consistent execution.
Partner cross-functionally with culinary, operations, design, procurement, and communications to align marketing initiatives with enterprise goals.
Develop and deliver onboarding and ongoing training for site leaders and front-line teams focused on brand standards, merchandising, and execution excellence.
Create and maintain toolkits, signage standards, event setup guides, and seasonal activation playbooks to support field adoption.
Establish reporting tools to measure marketing effectiveness, champion engagement, and program impact.
Partner with the Field Marketing Director to analyze performance data and translate insights into action.
Develop presentations and storytelling assets that communicate results to clients and senior leadership.
Work directly with operators to create and implement signage, marketing collateral, and merchandising plans aligned with LifeWorks and client brand standards.
Provide hands-on, on-site support for café and catering launches, special events, promotions, and seasonal activations.
Support the field with smallwares ordering, display materials, and setup needs to ensure teams are equipped to execute marketing programs.
Assist with product merchandising and visual presentation standards across accounts.
Support marketing and programming for cafés, catering, and pantry programs to drive participation and revenue.
Build strong relationships with clients and internal stakeholders, presenting new ideas and activation plans aligned with business goals.
Conduct regular site visits to audit execution, gather feedback, and identify opportunities to elevate the on-site experience.
Protect the integrity of both LifeWorks and client brands in all communications, materials, and activations.