Senior Field Marketer - LATAM

Hyland

1d•Remote

About The Position

The Senior Field Marketer is responsible for driving demand within Hyland's named account model through strategic program development and execution of high-impact marketing experiences that create pipeline and align revenue teams. The role collaborates with sales leaders, sales development representatives, product marketing, solution marketing, and campaign marketing teams to plan and execute field-based demand generation programs and event campaigns that build awareness, nurture leads, and accelerate opportunities. The position develops regional marketing strategies and executes campaigns and events aligned with business goals. It creates account-based marketing programs using multiple digital channels, oversees regional events and executive experiences, partners across teams to maintain consistent messaging, and measures performance and ROI to recommend program optimizations.

Requirements

Three or more years of experience in B2B marketing.
Two or more years of field marketing experience.
A proven record of enabling and partnering with sales to achieve revenue goals, with a customer experience-first mindset.
Experience creating and implementing successful marketing programs that engage prospects, accounts, and customers across different tactics and technologies, within budget and on time.
Excellent written and verbal communication skills.
Strong cross-functional project management abilities.
Ability to influence, motivate, and mobilize team members and business partners without direct ownership, while building trust and consensus.

Nice To Haves

Experience with account-based marketing (ABM) strategies and platforms.
Proficiency in marketing automation tools and CRM systems.
Strong data analytics capabilities and ability to translate marketing performance into actionable insights.
Proven experience managing regional marketing budgets and optimizing spend to maximize ROI.
Familiarity with data privacy regulations and compliance requirements applicable to field marketing programs.

Responsibilities

Collaborate with demand generation teams and sales leaders to develop regional marketing strategies aligned with business goals and objectives.
Design, plan, and execute regional field marketing campaigns and events to generate high-quality leads and accelerate pipeline growth.
Create targeted account-based marketing programs using multichannel digital programs, including website personalization, gifting, and conversational email, to engage target accounts and accelerate deals.
Plan, execute, and oversee regional events, ancillary events, user forums, executive roundtables, and dinners.
Partner with campaign strategy, sales, product marketing, and solution marketing teams to ensure consistent messaging and maximize program impact.
Track and analyze program performance, report on ROI, and make data-driven recommendations for optimization.