Senior Extended Stay Brand Manager - Suburban Studios and MainStay Suites
About The Position
The Senior Manager, Extended Stay Brand Management partners with the Director, Extended Stay Brand Management to develop and execute strategies and initiatives for Choice’s conversion extended stay brands, Suburban Studios and MainStay Suites. This individual contributor role helps optimize the brands’ operating models, owner and guest value propositions, and return on investment in alignment with corporate and divisional business objectives. The role monitors brand performance and the competitive landscape and translates insights into short- and long-term strategic brand plans that drive results for Choice and its franchisees. The Senior Manager also contributes to the future vision for Suburban Studios and MainStay Suites and serves as a brand champion and subject matter resource for internal and external stakeholders.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field, or an equivalent combination of education and work experience.
- At least 7 years of professional-level experience in brand management, management consulting, project management, or a relevant field.
- Strong business acumen and a proven ability to drive results.
- Strong project management skills and a collaborative approach; ability to influence and negotiate in a cross-functional environment.
- Excellent verbal and written communication skills, including the ability to present business cases to various audiences.
- Strong analytical skills.
- Proficiency with MS Office applications, including Outlook, Word, Excel, and PowerPoint.
- Ability to travel up to 30% of the time.
- Ability to model Choice’s values: Be Bold, Be Quick, Listen, Be Curious, and Show Integrity.
Nice To Haves
- MBA.
- Experience in the hotel industry, hospitality, or a franchise organization.
- PMP certification.
Responsibilities
- Lead work streams and priorities that drive growth and performance for the Extended Stay brands and contribute to brand-specific goals, under the direction of the Director, Extended Stay Brands.
- Contribute to the development of a differentiated brand strategy using consumer, competitive, and other stakeholder profiles and needs.
- Partner with the conversion extended stay franchise development team to drive growth while upholding brand standards.
- Collaborate with other departments on the rollout of key brand initiatives.
- Champion brand initiatives, identify and resolve issues, and drive franchisee adoption and compliance.
- Lead project management for brand product design updates and reimaging work, coordinating stakeholders to maintain delivery timelines.
- Monitor industry developments and market trends relevant to the brands.
- Prepare and deliver communications about brand strategy, initiatives, and performance to various audiences.
- Maintain Suburban Studios and MainStay Suites design packages, coordinate routine updates, and manage processes for collecting and implementing value engineering feedback.
- Coordinate day-to-day work with architectural, FF&E, and interior design vendor partners.
- Oversee the room design showroom in Wichita, Kansas, for assigned brands.
- Monitor and track brand and competitor performance, and communicate findings to appropriate audiences.
- Prepare financial, operational, and guest satisfaction analyses to assess performance and identify opportunities to achieve brand goals.
- Develop competency in representing the brands to internal audiences.
- Assist with owner communications, forums, and other franchisee touchpoints.
- Assist in preparing and delivering communications about brand strategy, initiatives, and performance.
Benefits
- Competitive compensation and benefits, including medical, dental, and vision coverage.
- Leave and paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
- Financial benefits for retirement and health savings.
- Employee recognition programs.
- Discounts at Choice hotels worldwide.
- Annual bonus eligibility under the terms of Choice’s Management Incentive Plan (MIP).
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What This Job Offers
Job Type
Full-time
Career Level
Senior
