Senior Extended Stay Brand Manager - Suburban Studios and MainStay Suites

Choice Hotels • North Bethesda, MD

11d

About The Position

The Senior Manager, Extended Stay Brand Management partners with the Director, Extended Stay Brand Management to develop and execute strategies and initiatives for Choice’s conversion extended stay brands, Suburban Studios and MainStay Suites. This individual-contributor role helps optimize the brands’ operating models, owner and guest value propositions, and return on investment in alignment with corporate and divisional business objectives. The role monitors brand performance and the competitive landscape, translating insights into short- and long-term strategic brand plans that drive results for Choice and its franchisees. The Senior Manager contributes to the future vision for Suburban Studios and MainStay Suites and serves as a brand champion and subject matter resource for internal and external stakeholders.

The role leads work streams and priorities that drive growth and performance for the extended stay brands, contributes to brand-specific goals, and partners with franchise development, other departments, and internal and external stakeholders. It also manages brand design packages, vendor coordination, product design updates, reimaging projects, and the showroom for assigned brands. The position monitors brand and competitor performance and prepares financial, operational, and guest satisfaction analyses and communications.

The position requires a bachelor’s degree in Business, Marketing, or a related field, or an equivalent combination of education and work experience; an MBA is preferred. At least seven years of professional-level experience in brand management, management consulting, project management, or a relevant field is required. Hotel, hospitality, or franchise experience is preferred. Travel may be up to 30% of the time. The salary range is $114,907–$135,184, with eligibility for an annual bonus under Choice’s Management Incentive Plan. Benefits include medical, dental, and vision coverage; paid leave and time off; retirement and health savings benefits; employee recognition programs; and discounts at Choice hotels worldwide.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field, or an equivalent combination of education and work experience.
• Minimum of 7 years of professional-level experience in brand management, management consulting, project management, or a relevant field.
• Strong business acumen and a proven ability to drive results.
• Strong project management skills and a collaborative approach; ability to influence and negotiate in a cross-functional environment.
• Excellent verbal and written communication skills, including the ability to present business cases to varied audiences.
• Strong analytical skills.
• Proficiency with MS Office applications such as Outlook, Word, Excel, and PowerPoint.
• Ability to travel up to 30% of the time.
• Ability to model Choice’s values: Be Bold, Be Quick, Listen, Be Curious, and Show Integrity.

Nice To Haves

• MBA.
• Experience in the hotel industry, hospitality, or a franchise organization.
• PMP certification.

Responsibilities

• Lead work streams and priorities that drive growth and performance for the extended stay brands and contribute to brand-specific goals.
• Contribute to a compelling and differentiated brand strategy based on consumer, competitive, and other stakeholder profiles and needs.
• Partner with the conversion extended stay franchise development team to drive growth while ensuring brand standards are upheld.
• Collaborate with other departments to support the successful rollout of key brand initiatives.
• Champion brand initiatives, identify and resolve issues, and drive franchisee adoption and compliance.
• Lead project management for brand product design updates and reimaging work, coordinating stakeholders and maintaining delivery timelines.
• Monitor industry developments and market trends relevant to the brands.
• Prepare and deliver communications about brand strategy, initiatives, and performance to varied audiences.
• Maintain Suburban Studios and MainStay Suites design packages and coordinate routine updates with stakeholders.
• Manage processes to collect and implement value engineering feedback.
• Coordinate day-to-day work with architectural, FF&E, and interior design vendor partners.
• Oversee the room design showroom in Wichita, Kansas, for assigned brands.
• Monitor and track brand and competitor performance and communicate findings to appropriate audiences.
• Prepare financial, operational, and guest satisfaction analyses to assess performance and identify opportunities to achieve brand goals.
• Represent the brands to internal audiences and build brand affinity and competency.
• Assist with owner communications, forums, and other franchisee touchpoints.

Benefits

• Medical, dental, and vision coverage.
• Paid leave and time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Retirement and health savings financial benefits.
• Employee recognition programs.
• Discounts at Choice hotels worldwide.
• Annual bonus eligibility under Choice’s Management Incentive Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior