Senior Event Marketing Manager
About The Position
Security is critical for our increasingly interconnected digital world. The threat landscape has never been more complex or challenging. At Microsoft Security, our aspiration is to make the world a safer place for all. As Senior Event Marketing Manager you will lead planning and execution of a mix of 1st party (Microsoft-owned) and 3rd party (Sponsored) events for Microsoft Security. You will lead a team of stakeholders that includes product marketers, sales, as well as agency & production partners to engage security decision makers and practitioners through in-person and digital events. Reporting to the Director of Security Experiences, you and the Event Marketing team will help drive perception, create deep customer engagements, and influence the sales pipeline. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Requirements
- 3+ years business to business, business to consumer, digital, or experiential/event marketing experience OR equivalent experience.
- Bachelor's Degree in Business, Marketing, Communications, Public Relations, Liberal Arts, Performing Arts, or related field AND 6+ years business to business, business to consumer, enterprise technology, digital, or experiential/event marketing experience in the technology industry OR equivalent experience.
- 5+ years marketing experience in a large multinational organization or creative/media agency.
- Experience in strategy development, planning and execution of multiple in-person and/or digital events.
- Experience influencing a diverse set of stakeholders and driving impact through other teams.
- Experience in managing budgets, timelines, and agency & production resources
- Experience monitoring event analytics and key performance indicators (KPIs)
- Experience with platforms for event registration, meeting management, and digital event delivery
Responsibilities
- Orchestrate priority online / in-person event programs for Microsoft Security to create memorable experiences for key audiences.
- Define event goals and scope of presence for each event property.
- Lead planning, execution, results tracking & reporting for multiple events, with an emphasis on event operations
- Refine and evolve standard operations processes – pre, during and post event
- Drive consistency in event operations model across agency and production vendors, leading oversight of agency management (budget & contracts), event tool selection, event playbooks & event best practices
- Drive alignment across internal stakeholders and agency & production partners.
- Identify opportunities to expand presence and audience engagement through ancillary event activities
- Work closely with the Narrative, Thought Leadership and Product Marketing Teams to define messaging and content featured
- Work closely with Demand Generation teams to build event audience
- Advocate for Microsoft Security to be properly represented among other business units at 1st Party events
- Maintain relationships with 3rd party conference organizers and manage sponsorship contracts
- Drive innovation and best practice, maintain awareness of event industry trends and competitive execution.
- Travel for events across US and globally.
- Embody our Culture and Values
Benefits
- Certain roles may be eligible for benefits and other compensation.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
5,001-10,000 employees
