Event Marketing Manager

Inspiren•Boston, NY

10h•Remote

About The Position

Inspiren is looking for an Event Marketing Manager to lead our event program — from flagship industry conferences to high-touch partner events. This role blends creativity, precision, and data-driven execution to generate measurable pipeline, deepen customer relationships, and elevate our brand in the senior living ecosystem. You’ll work cross-functionally with Sales, Customer Success, and our Executive Team to deliver events with flawless logistics, clear ROI, and consistent pre-and post-event engagement. This is a hands-on role for someone who thrives in ambiguity, moves fast, and finds energy in figuring things out as they go. No task is too small, no challenge too big.

Requirements

3-5 years in field marketing, event marketing (Senior Living, B2B SaaS or healthcare a plus).
Experience within Senior Living strongly preferred
Proven track record of executing high-impact events with measurable outcomes
Thrives in fast-paced environments and comfortable orchestrating multiple projects of varying complexity while balancing competing priorities
Strong project management skills and attention to detail
Experience with HubSpot, Salesforce, and marketing attribution
Excellent communication skills and ability to work cross-functionally
Willingness to travel 10% for event execution

Responsibilities

Build and execute a tiered event program aligned to top accounts — spanning prospects, customers, and partners — tied directly to pipeline and revenue goals
Own end-to-end event logistics: vendor management, presence design, team coordination, on-site execution, pre-event briefings, and post-event follow-up and recaps
Drive lead capture, CRM hygiene, and ROI tracking across all events
Partner with the content team to develop and deliver the right materials — both on-site and for post-event nurture
Report on event performance across key metrics: attendees, leads generated, meetings booked, pipeline influenced, and ROI