Event Marketing Manager

A Family of Brands • Springfield, IL

1d • Onsite

About The Position

LeafGuard, a leading specialty metal gutter brand selling direct to consumers, is seeking an Event Marketing Manager to manage and execute field event marketing initiatives and lead generation best practices. The goal is to exceed booked, issued, and sales targets through event participation/sponsorship, retail affiliate partnerships, community outreach, and B2B networking. LeafGuard has experienced significant growth, expanding from 9 to 52 owned locations across the US in the last 3 years, with sales exceeding $300 million.

Requirements

• High School diploma or GED
• Experience and proven success in lead generation.
• Excellent written and verbal communication skills.
• Self-starter with ability to manage and develop others in fast-paced environments.
• Ability to handle multiple priorities at one time.
• Travel within assigned office territory.
• Evening and weekend availability/working non-traditional business hours.
• Valid Driver’s license with reliable and suitable transportation with ability to transport marketing materials and display to/from scheduled events.
• Lift/Move/Carry up to 50 pounds occasionally, up to 25 pounds frequently, and negligible amount consistently within perimeters of position responsibility.

Nice To Haves

• Experience in lead generation for the residential home improvement industry.
• Leadership or supervisory experience in event marketing, retail, or restaurant.

Responsibilities

• Recruit, hire, train, and develop an event marketing team with actionable accountability in established goals.
• Execute and manage onsite lead generation activities weekly in event participation.
• Attend home shows, fairs, festivals, events, etc., educating customers and scheduling appointments.
• Develop localized retail partnerships to allow onsite staffed displays for lead generation/sales activity.
• Optimize and leverage potential localized community entities with regional manager to create and implement event-related sponsorship programs with onsite exhibitor presence.
• Manage event tools, resources, and materials for event coordination, set up, tear down, and inventory.
• Meet and exceed lead/sales quotas by executing field event coordination, scheduling/managing the team, and working top-tier weekly events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED