Manager, Event Marketing

Equifax • St. Louis, MO

3d • Hybrid

About The Position

The Manager, Event Marketing is responsible for the independent management and execution of external-facing events (trade shows, associated client events, and enablement expos) for our Government and Public Safety lines of business. Operating with limited guidance, you will apply a data-driven mindset to solve complex operational challenges, optimize event ROI, and act as a trusted advisor to internal stakeholders and sales leadership, while keeping our customers' experience top of mind. This role requires in-depth knowledge of trade shows and events and experience to operate with limited guidance, applying new perspectives to solve complex problems and making decisions that impact a range of customer and operational activities.

Requirements

• 5+ years in B2B event marketing or experiential marketing, with a proven track record of driving measurable pipeline results.
• Bachelor's degree
• Proficient with event management systems (e.g., Cvent) and modern project management software.
• Knowledge of CRM/Automation tools is a major plus.

Nice To Haves

• A hyper-organized project manager who thrives on details, stays three steps ahead of deadlines, and can switch seamlessly from high-level strategy to packing a booth crate.
• Ability to balance detailed operational planning and execution with strategic thinking, using data to inform event choices and provide clear recommendations to internal stakeholders.
• Ability to work cross-functionally without direct authority to achieve shared goals.
• Strong communication and presentation skills.
• A results-oriented, collaborative spirit with a focus on trust and accountability.

Responsibilities

• Lead the tactical planning, onsite execution, and logistics for a robust calendar of trade shows and adjacent customer events, ensuring our brand footprint is impactful, consistent, and impeccable
• Maintain real-time visibility on all moving parts using our project management system, Wrike. Manage timelines, anticipate bottlenecks, and multi-task across concurrent events without losing attention to detail.
• Identify and evaluate industry events that align with company goals; manage the master event schedule
• Independently develop work plans for moderate-to-complex assignments, ensuring clearly defined goals and objectives are set and measured for ROI. Ability to present clear and concise plans and outcomes to a variety of audiences.
• Negotiate contracts and manage relationships with show organizers, exhibit houses and promotional vendors, to maximize budget efficiency.
• Manage budgets for assigned shows. Independently devise work-around and contingency planning needs, making recommendations to internal stakeholders.
• Guide internal teams in the planning of business unit kickoff meetings, customer advisory board meetings, and vertical-specific trade show planning.

Benefits

• comprehensive compensation and healthcare packages
• 401k matching
• paid time off
• organizational growth potential through our online learning platform with guided career tracks

What This Job Offers

• Job Type: Full-time
• Career Level: Manager