Event Marketing Manager
About The Position
Virta Health is seeking an Event Marketing Manager to scale events as a high-impact demand generation channel. This role will drive qualified pipeline, strengthen strategic relationships, and continuously improve performance. The Event Marketing Manager will own and execute against a defined portion of Virta’s event portfolio, including conferences, field marketing events, and webinars, partnering closely with leadership to implement an integrated event marketing strategy across priority audiences and markets. Success requires a strategic approach, understanding how audience, messaging, and channel strategy contribute to business outcomes, and the ability to both build event plans and create marketing that drives attendance.
Requirements
- 5–7 years of experience in B2B marketing, with strong exposure to demand generation and events
- Experience using conferences, webinars, and field events as part of integrated, multi-channel marketing campaigns
- Strong writing skills, with the ability to develop clear, compelling marketing copy that drives engagement and action
- Demonstrated ability to drive high-quality attendance, engagement, and pipeline impact from marketing programs, with a strong analytical mindset to evaluate performance and guide decisions
- Successfully designed and implemented repeatable AI-enabled workflows that address team bottlenecks and improve efficiency
Responsibilities
- Own and execute against a segment of the event portfolio: Plan, market, and execute conferences, field marketing events, webinars, and partner activations aligned to pipeline and growth goals
- Drive audience strategy: Develop targeted acquisition plans that reach priority accounts and buying groups
- Write high-quality marketing copy: Develop clear, compelling messaging for invitations, emails, landing pages, and follow-up that drives action
- Lead event marketing & promotion: Partner across email, digital, sales, and partner channels to create promotion plans and embed events and webinars within broader marketing programs and projects
- Track performance and optimize: Measure results (attendance, engagement, pipeline influence) and identify opportunities to improve impact over time
- Execute with operational rigor: Manage logistics, vendors, budgets, and planning processes with strong discipline and attention to detail
- Partner with leadership and cross-functional teams: Collaborate with sales, partnerships, and the Director of Integrated Marketing & Event Strategy to execute strategy and improve performance
Benefits
- Compensation range is $122,000-145,000
- Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
