Event Marketing Manager

Emerald • Alpharetta, GA

1d • $80,000 - $85,000 • Onsite

About The Position

Emerald Expositions is seeking an experienced Marketing Manager to drive attendee and exhibitor growth for our highly successful residential technology event CEDIA Expo/Commercial Integrator Expo (CIX). This is a high-profile role and will be responsible for working closely with the show management team and the association to build a high impact launch plan that drives excitement, engagement, and attendance. The Marketing Manager will drive the awareness of CEDIA Expo/CIX within the industry. An important part of this role will be building a year-long marketing plan that fosters a sense of community during the months between events. This position requires strong attention to detail and a creative mind as well as excellent verbal and written communications skills. Most importantly, we are looking for someone with a curiosity to learn and willingness to experiment with new marketing techniques. This position will report to our Alpharetta, GA office.

Requirements

• Event marketing experience including ticketed marketing campaigns a plus.
• Experience in email marketing and marketing automation platforms.
• Experience in marketing content creation – emails, web copy, brochures, ads etc.
• Experienced in digital marketing, email marketing, lead generation, and PPC.
• Experience working with agencies and partners
• A strategic thinker and team player comfortable working in a matrix organization.
• The creative ability to develop new opportunities and launch new initiatives.
• Experience with SEO campaigns and strategies a plus.
• Knowledge of Adobe Creative Suite applications a plus.
• Experience with WordPress a plus
• Excellent organization and project management skills.
• Ability to juggle and prioritize multiple projects.
• Willingness to take initiative.
• Professional written and verbal communication skills.

Responsibilities

• Lead the development and execution of marketing plans to achieve delivery of business goals.
• Create and executes multifaceted B2B marketing campaigns to increase brand/product awareness and increase sales conversions and audience registrations.
• Work with show team to develop themes, ideas and concepts that attract and excite our demographic audiences. Ensure all content is appropriate and relevant for the brand and strategy.
• Collaborate on endemic social media campaigns and channels to increase awareness, drive registrations, and engage community.
• Working closely with the sales team, manage the pre-show communication to all customer to ensure a high-quality pre-show customer experience.
• Help script and optimize messaging to advertisers, attendees, and sponsors.
• Collaborate with partners to disseminate content across paid, owned and earned channels, including the process of managing production, and approval for all campaign materials.
• Manage attendee communications for onboarding, promotions, and operations to ensure customer success.
• Deliver team tracking and reporting, manage post-event report creation, working with Marketing Operations on key data points. Working in platforms such as HubSpot and Power BI
• Establish and maintain strong working relationships with cross functional departments and colleagues, including Sales, Content, Sales Marketing, Marketing Operations and Operations.
• Manage process with Registration Team to enhance customer experience throughout the registration process and achieve data / marketing goals.
• Additional marketing assignments as needed.

Benefits

• Unlimited vacation for exempt employees
• Flexible working locations
• 401(k) plan with a company match
• Medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits
• Parental and caregiver leave
• Dependent, commuter and FSA benefits
• Professional development programs like Toastmasters
• Mental wellness tools

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed