Event Marketing Manager

OneSignal

2d•$130,000 - $155,000

About The Position

OneSignal is looking for an experienced Event Marketing Manager (or Senior) to own and scale our live events program. You'll drive strategy and execution across trade shows, conferences, customer dinners, happy hours, and other field marketing activations, with a clear focus on driving sales pipeline and deepening customer relationships. You'll work closely with Sales, Customer Success, Partnerships, and the broader Marketing team to bring OneSignal's brand to life in the real world.

Requirements

5+ years of experience in marketing, with at least 4 years focused on event or field marketing
Proven track record of planning and executing trade shows and field events end-to-end with positive ROI
Experience working with global teams and ability to adapt to different regional needs
Strong organizational skills and ability to manage many moving pieces simultaneously
Self-starter mentality, you're comfortable figuring things out in ambiguous situations
Data-driven mindset with the analytical ability to measure, communicate, and advocate for events
Ability to be resourceful, maximize budgets, and move quickly to have the best impact

Responsibilities

Develop, drive, and scale OneSignal's live events strategy end-to-end
Serve as the primary owner of all event activations, including regional trade shows, conferences, executive dinners, happy hours, workshops, and other field programs
Partner closely with Marketing, Sales, Customer Success, and Partnerships to evaluate conference sponsorships and leadership events and determine participation globally
Manage calendar and fully own 20+ events annually, identifying the best events to participate in to maximize budget and impact pipeline
Build repeatable frameworks to scale our events programs to partner and regional teams
Socialize consistent event reporting to demonstrate impact on pipeline and retention
Develop pre-event, day-of, and post-event engagement strategies that maximize attendee conversion and sales follow-up
Oversee all event logistics, including venue sourcing, vendor negotiation and management, swag and collateral production, shipping, and on-site execution.
Coordinate with the marketing team to create compelling speaking content, event collateral, messaging, and follow up assets
Identify and evaluate new event formats, conferences, and technologies to enhance customer acquisition and engagement through live experiences
Travel approximately 20% of the time to events, primarily domestic with some international