Manager, Event Marketing
About The Position
Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It’s a place where you can build your career and enjoy professionally satisfying work. We have over 2,300 people who are #HappyatFoley, and we think you will be too. The Manager, Event Marketing is responsible for evaluating, planning, and executing client-facing events that support the firm’s business development strategies. The Manager will work closely with partners and marketers to develop programs aligned with strategic priorities that capture metrics and ROI, across client events. As part of a national events team, the position provides coordinated coverage across sectors, practices, and regions ensuring consistency and scalability of event execution. The role manages a diverse portfolio of programs from virtual CLE programs to high-profile client experiences while driving measurable impact on client relationships, brand visibility, and revenue growth.
Requirements
- Bachelor's Degree required.
- Minimum of five (5) years of event experience in legal marketing or professional services required.
Nice To Haves
- Certified Meeting Professional (CMP) certification is desirable.
- Knowledge of U.S. venues and vendors preferred.
- Familiarity with top-level business service output in the legal industry, competitor benchmarking, and industry trends to aid in the development of events preferred.
Responsibilities
- Collaborate with stakeholders to define business development objectives and determine if and what type of event would best meet the defined objectives.
- Drive comprehensive pre-planning and coordination, including project plans, timelines, venue sourcing and selection, contract negotiation, projected budget, and collaboration with key stakeholders and business services teams. Coordinate planning calls, event materials, invitee list, invitation, registration, and timely reporting.
- Execute events with precision by partnering closely with venue staff, event platforms, or office services; oversee A/V production, room setup, and event materials; manage speakers and guest experience; coordinate event timing, staffing, and on-site logistics to ensure seamless delivery.
- Utilize project management and AI to find process efficiencies — including timelines, agendas, and detailed run-of-show to define scope. Ensure clear communication across all phases of an event.
- Manage post-event activities, including CRM to capture attendance and metrics, thank you communications, feedback, invoice/budget reconciliation, and post-event recap.
- Track event performance, including key metrics and ROI. Analyze data to shape future programming.
- Support a range of event formats, including in-person content programming, CLE webinars (MS Teams, ON24), seminars, receptions, and other client-facing programs.
- Participate as an active member of the national events team, contributing to cross-functional coordination, process improvement, and shared best practices.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
501-1,000 employees
