Senior Email & Lifecycle Marketing Manager

StackAdapt

3d•CA$100,000 - CA$118,750•Remote

About The Position

StackAdapt is seeking a strategic, execution-oriented Senior Email & Lifecycle Marketing Manager to own and evolve their email engagement strategies for prospects and customers. This role is crucial for scaling the Growth Marketing team's efforts and driving brand growth and revenue. The manager will architect a scalable lifecycle infrastructure, unifying paid and owned media, to move audiences through the funnel, boost Lead-to-MQL conversion rates, and accelerate pipeline generation. The position involves working at the intersection of strategy, data, and creative execution, reporting to the Director of Performance Marketing. Collaboration with various marketing and operations teams is essential to ensure lifecycle programs meet pipeline goals, messaging is aligned, and automation integrates with CRM and Data Hub. StackAdapt is a Remote First company, open to candidates located anywhere in Canada.

Requirements

Proven expertise in lifecycle marketing, email marketing strategy, and marketing automation—with a track record of building programs that measurably improve funnel conversion.
Prior working experience with marketing automation platforms (e.g., HubSpot, Marketo, or equivalent) and CRM systems, including building complex workflow logic and database segmentation.
Strong analytical mindset with the ability to independently evaluate program performance, translate data findings into optimizations, and communicate results clearly to stakeholders.
Experience collaborating cross-functionally with Performance Marketing, Integrated Marketing, Marketing Operations, Design, Regional Marketing, and Revenue Operations teams in a fast-paced environment.
Demonstrated ability to manage multiple programs simultaneously, balance strategic thinking with hands-on execution, and operate with autonomy in a remote-first organization.

Nice To Haves

Experience managing global or multi-region email programs is preferred.

Responsibilities

Design and execute end-to-end global lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and expansion workflows across email and owned channels to maximize customer lifetime value.
Own the global promotional send calendar, audience segmentation, and frequency management to spike engagement across prospect and customer segments while keeping deliverability spotless.
Build and manage marketing automation architecture—including orchestration flows and trigger-based workflows—to continuously increase Lead-to-MQL conversion.
Own email channel strategy and performance, deploying rigorous A/B testing frameworks and deliverability optimizations to ensure our messages consistently hit the inbox.
Own email and lifecycle program reporting, building dashboards that track channel health so you can translate campaign data into clear, actionable insights for cross-functional stakeholders.
Develop and maintain audience segmentation models that enable personalized, relevant communication at scale across prospect and customer databases.
Partner with Marketing Operations, Integrated Marketing, Performance Marketing, and Sales to lock step with pipeline targets and broader campaign calendars.

Benefits

Highly competitive salary
Retirement/ 401K/ Pension Savings globally
Competitive Paid time off packages including birthday's off!
Access to a comprehensive mental health care program
Health benefits from day one of employment
Work from home reimbursements
Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
Robust training and onboarding program
Coverage and support of personal development initiatives (conferences, courses, books etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave program
A friendly, welcoming, and supportive culture
Our social and team events!