Senior Director, Lifestyle
About The Position
The Senior Director will lead a major corporate client business through a consumer and cultural lens. The role oversees a large, multifaceted client relationship, applying corporate brand experience and strategic marketing expertise to translate business objectives into culturally relevant strategies that connect with consumers, strengthen brand relevance, and create meaningful impact. The Senior Director acts as a thought partner to the client, builds strategy collaboratively, identifies opportunities, and turns broader marketing objectives into actionable plans. The role calls for balancing big-picture strategy with hands-on involvement in the work, guiding execution, challenging ideas, and maintaining high standards. The leader will build client and stakeholder relationships, inspire teams, manage the business across its workstreams, and contribute to the growth of the client relationship and agency. The Lede Company is a full-service strategy, communications, and social impact consulting firm serving corporate, entertainment, brand, and nonprofit sectors. Its divisions include Talent, Music, Strategic Communications, Brand, Content, and Social Impact. The company works to advance business and social outcomes through storytelling, media, campaigns, and partnerships.
Requirements
- 12+ years of agency experience, with a strong background in brand communications, integrated marketing, and consumer engagement.
- Proven experience working with major corporate brands and developing strategies that connect business objectives with consumer interests, behaviors, and culture.
- Demonstrated ability to make corporate brands relevant in consumer-facing conversations across earned media, partnerships, talent, and cultural platforms.
- Experience leading large, complex accounts with multiple business units, senior stakeholders, and competing priorities.
- Strong strategic marketing instincts, including identifying cultural opportunities, understanding consumer behavior, and translating insights into impactful brand programs.
- Executive presence and ability to build rapport quickly, earn client trust, and lead senior-level conversations.
- Ability to shape big-picture strategy and engage in execution details.
- Deep understanding of earned media, influencer marketing, talent partnerships, and the evolving communications landscape.
- Established relationships across media, creators, talent, and cultural tastemakers.
- Experience leading and developing teams, with sound judgment in delegation, accountability, and quality control.
- Excellent writing, presentation, and communication skills, including translating complex business objectives into compelling client recommendations.
- Strong financial and operational management skills, including budgeting, forecasting, and resource planning.
- Ability to thrive in a fast-paced, entrepreneurial agency environment while maintaining structure and accountability.
- Familiarity with platforms such as CreatorIQ, Launchmetrics, Meltwater, Muck Rack, and Infegy.
Responsibilities
- Lead the business across multiple brands and business units, aligning strategies and programs with broader marketing and business objectives.
- Work with senior client stakeholders to shape brand strategy, identify opportunities, and provide proactive counsel.
- Develop integrated communications strategies connecting brands with consumers and culture across editorial, digital, talent, creator, and influencer platforms.
- Translate brand and business priorities into clear, actionable plans and ensure teams understand how to execute them.
- Maintain command of the business across workstreams, providing high-level direction or hands-on support as needed.
- Lead and develop account teams, set priorities, provide strategic direction, and uphold high standards for thinking, execution, and client service.
- Oversee budgets, timelines, staffing, and resources across a complex account structure.
- Review, challenge, and strengthen strategies, campaign concepts, messaging, and client-facing materials; contribute directly to developing work alongside the team.
- Partner with agency divisions, including Brand Partnerships, Content, Events, Talent, and Social Impact, to develop integrated ideas and opportunities.
- Build and maintain relationships across media, talent, creators, and cultural tastemakers, and leverage them for client opportunities.
- Identify opportunities to expand the client relationship through new ideas, capabilities, and business areas, while contributing to agency growth.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
