Senior Director, Strategy & Product Development

US Fitness Holdings•McLean, VA

About The Position

The Senior Director, Strategy & Product Development advances Onelife Fitness’s strategic priorities through enterprise-wide project leadership, product development, and business transformation. Reporting to the VP, Strategy & Business Transformation, this leader oversees complex, cross-functional initiatives from strategic planning through execution, aligning them with business objectives, financial goals, and operational priorities. The position combines strategic thinking with hands-on execution in enterprise project management, product development, financial analysis, and change management within a growing, multi-location organization. The role leads strategic business planning and the full product and service development lifecycle, identifies opportunities for revenue growth, operational efficiency, and technology solutions, and directs multiple enterprise initiatives. It partners with teams across the organization and with corporate and club leadership to implement change, track business impact, and support consistent execution across locations. The position also manages vendor relationships and strategic partnerships supporting enterprise initiatives.

Requirements

7–10+ years of progressive leadership experience in strategic planning, product development, enterprise project management (EPMO), or business operations.
Demonstrated success leading multiple complex, cross-functional initiatives in a multi-location consumer, retail, hospitality, or fitness organization.
Strong experience developing business cases, financial models, ROI analyses, and strategic operating plans.
Expertise in enterprise project governance, portfolio management, milestone tracking, and executive reporting.
Experience leading product or service development initiatives from concept through implementation.
Ability to influence senior leadership, align stakeholders, and drive accountability across departments.
Strong understanding of organizational change management and operational adoption.
Exceptional analytical, problem-solving, communication, and executive presentation skills.
Ability to thrive in a fast-paced, high-growth, private equity-backed, or matrixed business environment.
Bachelor's degree in Business Administration, Strategy, Project Management, or a related field.

Nice To Haves

MBA or advanced degree.
Familiarity with the health, wellness, fitness technology, or digital member experience landscape.

Responsibilities

Lead the development and execution of strategic business plans with cross-functional leadership teams.
Oversee the product and service development lifecycle, from research and business case development through launch and implementation.
Identify opportunities for new revenue streams, operational efficiencies, and innovative technology solutions.
Develop product positioning, operational processes, and market segmentation strategies to support business growth.
Lead 3–5 complex, cross-functional strategic initiatives simultaneously, aligned with enterprise priorities.
Partner with Operations, Technology, Marketing, Finance, Legal, Business Intelligence, and other departments to drive execution.
Establish project milestones, performance metrics, budgets, and accountability measures.
Facilitate executive-level project reviews and stage-gate decision-making.
Develop and execute change management strategies for successful implementation and adoption of initiatives.
Partner with corporate and club leadership to minimize operational disruption and support consistent execution across locations.
Monitor initiative performance, employee adoption, and return on investment to evaluate business impact.
Manage key vendor relationships and strategic partnerships supporting enterprise initiatives.
Oversee contractual commitments, service level agreements, delivery timelines, and vendor performance.
Conduct business reviews to evaluate results and identify opportunities for improvement.