Senior Director, Sales - Walmart SSD

Coca-Cola•Rogers, AR

10h•$174,000 - $200,000

About The Position

The Senior Director, Sales – Walmart Sparkling Soft Drinks (SSD) is the senior commercial leader for Coca-Cola’s Walmart partnership in the North America Operating Unit. The role leads the Walmart SSD business, setting customer strategy and enabling profitable, sustainable growth across physical and digital retail. It is accountable for commercial strategy, annual operating plans, execution, and overall business performance, while shaping a multi-year vision for category leadership and shared value. The position builds senior relationships across Walmart’s merchandising, digital, finance, operations, and omnichannel teams; develops customer-specific strategies and business plans; and leads major commercial negotiations. It works across Coca-Cola functions, bottling partners, and franchise teams to align plans and execution, advance omnichannel transformation, and use analytics, shopper insights, and AI-enabled tools to guide decisions. The role also leads, coaches, and develops high-performing teams. The position is based in Rogers, United States, with 0%–25% travel and no relocation provided. Coca-Cola does not offer employment-visa sponsorship for this position; applicants must be authorized to work full-time in the United States without requiring sponsorship.

Requirements

Bachelor’s degree required.
12+ years of progressive leadership experience in sales, commercial strategy, or customer management within CPG, beverage, food, or retail environments.
Significant experience leading Walmart-specific business portfolios and building senior executive relationships with customer decision-makers.
Proven success managing strategic, complex customer partnerships and delivering sustained revenue and profit growth.
Expertise in joint business planning, category leadership, commercial negotiations, and long-range customer development.
In-depth understanding of omnichannel retail, including Walmart.com, pickup and delivery, retail media, connected commerce, and digital shelf optimization.
Strong foundation in revenue growth management, pricing strategy, promotional performance analysis, and investment optimization.
Advanced financial acumen and experience managing trade investment, profitability, and commercial performance metrics.
Ability to use shopper insights, analytics, and AI-driven data tools to inform strategic decisions and business outcomes.
Knowledge of supply chain, replenishment, inventory management, and operational planning for major retail customers.
Exceptional leadership, interpersonal, and communication skills, including the ability to influence senior stakeholders and drive execution across a matrixed organization.
Track record of leading transformation, driving cultural change, and developing teams capable of agile delivery and innovative problem-solving.
Must be currently authorized to work full-time in the United States and must not require Coca-Cola sponsorship to continue working legally in the United States.

Nice To Haves

MBA or advanced business degree strongly preferred.

Responsibilities

Lead the Walmart Sparkling Soft Drinks business, with accountability for commercial strategy, annual operating plans, execution excellence, and overall business performance.
Shape and deliver a multi-year growth vision that advances Coca-Cola’s category leadership and creates sustainable value for Walmart, consumers, and the Coca-Cola System.
Build trusted senior-level relationships with Walmart leaders across merchandising, digital, finance, operations, and omnichannel teams.
Develop and present customer-specific strategies and business plans incorporating growth priorities, innovation, investment choices, and shopper and category insights.
Lead negotiations on assortment, pricing, promotion, innovation launches, and merchandising programs.
Partner with Marketing and Category Leadership to translate sparkling beverage brand strategies into customer-specific programs.
Advance omnichannel transformation by integrating store, pickup, delivery, retail media, and digital shelf activation into a unified growth agenda.
Collaborate with Revenue Growth Management, Finance, Supply Chain, Digital Commerce, and Franchise Leadership to drive execution consistency and alignment.
Lead business reviews with Walmart executives, connecting results, market insights, customer value, and future opportunities.
Champion AI-enabled tools, data analytics, and shopper insights to develop strategies that improve profitability and customer engagement.
Partner with bottling and franchise teams on promotional calendars, assortment planning, and replenishment programs.
Anticipate marketplace shifts and competitive dynamics and position Coca-Cola to respond to customer and consumer trends.
Lead, coach, and inspire high-performing teams, developing enterprise capability and promoting professional growth, collaboration, and accountability.