Senior Director, Product Marketing & Market Activation

Unit4

13h•Remote

About The Position

As Senior Director, Product Management & Market Activation, you will own how Unit4’s innovation is translated into market narrative, demonstration, and commercial impact. Operating at the intersection of Product and the market, you will lead the product marketing, analyst relations, and demonstration operations teams, elevating Unit4’s go-to-market capability to match the scale and ambition of our AI-native platform launch. Your remit is to ensure that how we position, communicate, and demonstrate innovation lands as powerfully in the market as what we build. This role can be hired remotely in Spain, Portugal or UK. Your immediate priority is leading the global go-to-market launch of Unit4’s AI-native architecture: an 18-month, company-wide initiative that will define how we bring innovation to market going forward. This is not a steady-state portfolio role. It is a transformational launch role with lasting impact. Through this launch, you will also establish repeatable GTM disciplines that future innovations will follow.

Requirements

Has led major platform or transformational launches in B2B SaaS or enterprise software
Operates comfortably between Product, Sales, and market reality
Thinks in commercial outcomes, not just messaging quality
This role is accountable for driving meaningful commercial impact through go-to-market execution.
Success is measured by how effectively our narratives, demonstrations, and enablement contribute to: Pipeline growth, Improved win rates, Faster deal progression
When messaging resonates but commercial outcomes fall short, this role is responsible for refining the story, strengthening proof, and improving market execution in close partnership with Sales.

Nice To Haves

This role is not a steady-state portfolio role. It is a transformational launch role with lasting impact.

Responsibilities

Owning the AI-native GTM launch
Lead the GTM strategy and execution for Unit4’s AI-native architecture - a companywide, 18-month initiative
Translate complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs
Align Product, Sales, Customer Success, and Services around a unified, revenue-focused launch
Use this launch to establish scalable GTM disciplines for future innovation
Elevating product marketing and messaging
Build and lead a product marketing function that endures beyond individual launches
Shift messaging from features to outcomes and economic impact
Develop GTM playbooks, sales narratives, and competitive positioning that drive pipeline and wins
Partner closely with Product to ensure launches are market-ready and commercially sharp
Challenge launch readiness when the value story isn’t credible or provable
Connecting story to proof
Integrate demonstration services into the narrative so demos deepen the story—not distract from it
Ensure consistency from message → demo → proof across the buyer journey
Establish demos as an ongoing commercial lever, not just launch support
Shaping market perception
Lead analyst relations to position Unit4’s AI capabilities as differentiated and material
Use analyst engagement to validate messaging, refine positioning, and build credibility
Strengthen Unit4’s recognition as a leader in AI-driven ERP for midmarket service organizations
Building a revenue-focused function
Treat product marketing as a revenue driver, not a content factory
Define KPIs that connect GTM execution to pipeline, win rates, and deal velocity
Partner closely with Sales to continuously iterate based on what lands—or doesn’t—in the field
Growing the organization
Lead and develop a team of mid to senior-level professionals
Create clear growth paths and learning opportunities
Drive AI literacy and automation across the function
Set standards of excellence that raise performance across teams