Senior Analyst, Marketing Activation

Synchrony • Central, IN

1d • Remote

About The Position

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. The Performance Marketing – Marketing Activation Senior Testing Analyst (L8) is a member of a Marketing Agile pod delivering requests for new builds and updates to the elements within billing statements. This role is a key participant in project teams and Agile pods that develop & deliver solutions for billing statements; including projects impacting billing statements; including inserts, overlays, messaging, required verbiage display, and marketing offers, ensuring required system configuration changes are tested and validated, both for pre- and post-production. You will be responsible for analyzing and executing test scripts along with documenting the results and confirming they meet expectations. You will partner with the core Statement teams to enhance and improve test scripts through continuous improvement. This position is currently remote and can require working at a Synchrony or supplier site for team meetings, planning sessions, and culture events.

Requirements

• Bachelor's Degree or, in lieu of degree, a high school diploma/GED and 2 years of experience in Marketing, Operations, Financial Services, or project management.
• 2 years participating in team efforts.
• Experience in design, testing & validation of requirements
• Good understanding of MS office tools (Excel, Word, & Power point).
• Outstanding communication, relationship building, influencing, and collaboration skills.
• Strong analytic and problem-solving skills with ability to manage multiple priorities.

Nice To Haves

• Knowledge of the marketing process, with strong interest in leveraging new-age analytics and visualization tools (e.g., Power BI dashboards) to track performance and improve decision-making.
• Knowledge of financial services systems; Fiserv, First Data, Content Navigator, Consumer Center.
• Handson experience on excel macros or test automation concepts using python/selenium.
• Working knowledge of AI/GenAI concepts and prompt engineering (writing/refining prompts, validating outputs), with the ability to identify and build AI-driven QA/analytics use cases.
• Hands-on experience with database/query tools (SQL) for validation, reconciliation, and root-cause analysis.
• Desire to learn, grow and become a subject matter expert, with a proactive learning mindset toward emerging tools and technologies.
• Software testing experience in BFSI.
• Demonstrated ability to creatively solve problems, develop new tactics, and address implementation obstacles.
• Flexible and able to adapt to the changing needs of the business, including quickly ramping up on new platforms, reporting tools, and AI-driven solutions as priorities evolve.
• High energy, enthusiasm, and self-motivation.

Responsibilities

• Analyze and execute specific test scripts based on request/project type from the statement teams.
• Analyze test results on mainframe screen (Green screen), errors or bugs.
• Measure control effectiveness using predetermined scripts to determine overall process quality.
• Implement billing statement requests related to overlays and messages; including test validation and implementation for pre and postproduction.
• Assist requesters with projects impacting billing statements; including inserts, overlays, CITs, messaging, required verbiage display, and marketing offers.
• Strong adherence to SLAs on timelines, accuracy & Compliance.
• Strong presentation skills and ability to communicate results to various levels of the organization.
• Exposure to QA activities is a must.
• Identify, own and drive issues to resolution.
• Support basic test automation activities based on project needs.
• Identify automation capabilities, assist in script creation/maintenance, and execute automated test suites (using tools/frameworks aligned to the team).
• Build, enhance, and maintain Power BI dashboards using tools like (Power BI/ Tableau) to track QA metrics (defect leakage, execution progress, pass/fail trends, SLA adherence, cycle time) and provide actionable insights to stakeholders.
• Develop and automate recurring QA reporting by connecting Power BI to relevant data sources (Excel/SharePoint/SQL as applicable), ensuring data accuracy, refresh reliability, and governance.
• Analyze trends from dashboards and testing outcomes to identify gaps, recommend process improvements, and support root-cause analysis.
• Basic knowledge of machine learning concepts to support AI-enabled analytics use cases.

Benefits

• Flexibility and Choice for all employees
• Best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
• Career advancement and upskilling opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior