Trend Intelligence & Marketing Activation Analyst

FAM Brands•Beverly Hills, CA

2d•$70,000 - $80,000

About The Position

FAM Brands is building its first proprietary trend intelligence capability, creating a real-time data pipeline to monitor social media and fashion market signals. This role will empower informed decisions in design, sourcing, and sales. The position offers a chance to join a small, high-impact team, collaborate with the Director of AI & Emerging Technologies and an AI engineering team, and build systems that go above and beyond typical roles. Beyond data analysis, this role involves closing the loop by guiding brand, sales, design, and ambassador teams on how to act on insights. It may also involve using AI tools to draft social media campaigns and e-commerce marketing content. FAM Brands is a dynamic team that moves fast, invests in people, and provides genuine ownership.

Requirements

Genuine curiosity about fashion, culture, and the factors driving consumer behavior across social platforms.
Hands-on experience or a strong interest in data collection — APIs, scraping, or working with social platform data.
Working knowledge of Python and/or R for data tasks.
Ability to transform raw data into clear, communicable insights that non-technical stakeholders can act on.
Comfort using AI tools to accelerate your work — whether for research, writing, content drafting, or analysis.
A self-starter mentality: you don’t wait for perfect instructions; you take initiative and deliver results.
Strong written communication skills — you can craft a concise brief, a compelling campaign concept, or an executive summary with equal clarity.

Nice To Haves

Experience scraping or working with social data (Reddit, Instagram, TikTok, or similar platforms).
Familiarity with social media APIs (Meta Graph API, TikTok API, Pinterest API, etc.).
Exposure to AI or machine learning tools, even at a learning or experimental stage.
Interest in or experience with image analysis, computer vision, or OCR.
Background or coursework in data science, communications, fashion, marketing, or a related field.
Experience drafting engaging social media content, marketing copy, or campaign briefs.

Responsibilities

Identify and curate sets of social media influencers and accounts across TikTok, Instagram, Pinterest, X, and Reddit that signal trend movement across FAM’s core fashion and lifestyle categories.
Build and operate scrapers and API integrations to systematically collect post metadata, engagement signals, hashtags, captions, and visual content.
Support image-based analysis using OCR and AI tools to extract visual trend attributes — colors, fabrics, silhouettes, styles, and products — from influencer and social content.
Synthesize raw data into clear, actionable trend briefs and reports that merchandising, design, and upstream teams can act on.
Research and evaluate third-party trend intelligence platforms and data tools to identify gaps and opportunities for the in-house pipeline.
Partner with the DWI engineering team to feed data sources into a growing trend intelligence infrastructure.
Develop FAM’s own proprietary fashion heuristics over time — a model of what predicts trend adoption across our retail channels and customer demographics.
Brief internal brand, sales, design, and ambassador teams on trend findings — translating data into clear creative and campaign direction.
Guide the go-to-market strategy for FAM’s private label brands from a trend intelligence perspective — informing what to promote, when, and how.
Use AI tools to draft engaging social media copy, campaign concepts, and e-commerce content that activates the trends you’ve identified.
Work closely with merchandising, licensing, and sales SMEs assigned to each brand to ensure trend intelligence is flowing into real decisions.
Identify opportunities for social-first campaigns that align with emerging cultural moments relevant to FAM’s target demographics.