Marketing Activation Specialist

Cohesity•Portland, OR

1d•$94,000 - $117,500•Hybrid

About The Position

Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design. Join us on our mission to shape the future of our industry. As a Marketing Activation Specialist, you will be responsible for executing, optimizing, and reporting on marketing campaigns in Marketo to support global marketing programs. You will report to the Senior Manager of Growth Activation and collaborate closely with global stakeholders and cross-functional teams to deliver flawless, high-performing campaign activations. The marketing team at Cohesity is on a mission to drive demand and engagement through creative, data-driven campaigns. Our team thrives at the intersection of strategy and execution, working across global markets and channels to build pipeline and amplify our brand. We are a passionate team of data-savvy marketers focused on flawless execution, innovation, and operational excellence. We’re looking for someone who thrives in a high-volume, fast-paced environment and is excited about making a measurable impact through world-class campaign operations.

Requirements

1–2 years of experience in Adobe Marketo Engage managing campaign builds and execution.
Working knowledge of Salesforce or equivalent CRM.
Experience with A/B testing and optimization strategies for email performance and engagement.
Basic understanding of privacy and email regulations and industry best practices.
Proven track record of managing multiple campaign requests and delivering under tight deadlines.

Nice To Haves

Experience with HTML/CSS for email design and testing.
Familiarity with Adobe Creative Cloud (e.g., Dreamweaver, Photoshop) and/or Figma.
Experience performing QA/testing across various email clients and browsers.
Experience with global asset localization and managing high-volume execution intake from diverse teams.
Strong project management, analytical, and stakeholder communication skills.

Responsibilities

Use Adobe Marketo Engage to build and manage the full lifecycle of digital campaigns in order to drive global demand generation and customer engagement.
Collaborate with global teams to localize campaign assets, build emails, create target segment lists, and ensure successful campaign launches with precision QA and timely delivery.
Implement A/B testing and performance optimization strategies to maximize engagement, conversions, and ROI.
Track and report on campaign success metrics and provide actionable insights and recommendations to stakeholders for continuous improvement.
Ensure compliance with privacy regulations and best practices to maintain email deliverability, reduce unsubscribes, and improve list hygiene.