Beverage Activation Specialist

Shop Trulieve•Pensacola, FL

2d•Onsite

About The Position

Trulieve is a rapidly growing company in a fast-growing industry, dedicated to providing patients with trusted relief through high-quality, naturally grown products. We aim to alleviate symptoms associated with serious medical conditions such as cancer, including seizures, severe muscle spasms, pain, nausea, and loss of appetite. Our team works closely with physicians to ensure patients receive compassionate care with the right products and dosages. This field-based role supports Trulieve's expanding beverage business by executing in-market activities like sampling, merchandising, shelf stocking, and event support, all while collaborating with Sales Activators to achieve sales goals and enhance brand visibility. It's an ideal position for individuals who enjoy fieldwork, events, and bringing brands to life at retail.

Requirements

Must be at least 21 years of age
Possess a valid driver’s license
Willingness to Travel as needed to support business and team goals
Regular evenings and weekends are expected (event-heavy role)
Field marketing, brand ambassador, retail, or merchandising experience preferred
Comfortable and competent working independently in the field
Reliable, organized, and professional in retail environments

Nice To Haves

Beverage, cannabis, or CPG experience is a plus, but not required

Responsibilities

Execute beverage samplings at off-premise retail locations
Support merchandising and shelf stocking to improve visibility and availability
Execute beverage sampling and brand activations at events, festivals, and promotional activations
Set up and break down sampling displays and POS materials
Engage consumers and represent the brand in a professional, approachable way
Complete post-event recaps and feedback
Travel regularly within your assigned region to support field needs